Business Bureau

Mars Wrigley's SNICKERS® is launching a humorous campaign to prepare for the upcoming cricket season, focusing on the "out-of-sorts" fan moments and building on its globally adored brand proposition of 'You're Not You When You're Hungry'.Set to roll out in two phases, the campaign, ideated by DDB Tribal, unfolds the concept of making Noobie Mistakes with a quirky TVC. SNICKERS® is launching two new 10-second digital films to keep fans entertained during the peak of cricket season. The films feature fans making hilarious blunders, highlighting the brand's unique proposition as a solution to avoid such mishaps.The films aim to provide…

Soch, the largest ethnic wear brand for evenings, is launching its festive collection, "Tyohaar," which blends traditional prints with contemporary designs to embody the spirit of celebration. "Tyohaar" showcases a range of intricately crafted festive outfits, including peplum tops, shararas, kaftans, churidar sets, gowns, dresses, and sarees, showcasing the artistry and modernity of their craftsmanship. Soch's collection, inspired by printing methods and jacquard weaving techniques, aims to cater to modern women's preferences. The collection features rich brocade styles, timeless charms like Bandhani, kalamkari, and Lurex, blending traditional and modern aesthetics. The color palette showcases elegance and sophistication, with natural hues,…

The Malaysian Palm Oil Council (MPOC) recently held a consumer awareness initiative in Kolkata, India, to educate consumers about the benefits of palm oil, highlighting its significant economic impact and affordability as a cornerstone of global trade. MPOC's Kolkata consumer awareness initiative aimed to dispel misinformation about palm oil, providing consumers with information about its nutritional benefits, safety, and significant contributions to the food industry, thereby promoting accurate knowledge. Mr. Angshu Mallick, CEO of Adani Wilmar Limited, stated, "Accurate information about palm oil is not only essential but also enlightening, helping consumers make informed and healthy choices while dispelling unfounded…

উৎসবের মরশুমকে সামনে রেখে, ক্লিয়ারট্রিপ, একটি ফ্লিপকার্ট সংস্থা,  ফ্লিপকার্টের ফ্ল্যাগশিপ ইভেন্ট ‘দ্য বিগ বিলিয়ন ডেজ’ (টিবিবিডি) এর মাধ্যমে তার প্লাটফর্মে ৮ থেকে ১৫ই অক্টোবর ২০২৩ পর্যন্ত (আগে ক্লিয়ারট্রিপে ৭ই অক্টোবর ২০২৩ থেকে বিক্রয় শুরু হবে) বছরের অন্যতম বৃহৎ ভ্রমণ উৎসবের জন্য প্রস্তুতি নিচ্ছে। গ্রাহকদের জন্য উন্নত মান এবং সাশ্রয়ী মূল্য তৈরি করতে সংগঠিত, এই বছরের টিবিবিডি ক্লিয়ারট্রিপে তার ব্যবসায়ের লাইনগুলিতে গ্রাহকদের জন্য এমন অফার নিয়ে আসবে যা আগে কখনও দেখা যায়নি। ফ্লিপকার্টের টিবিবিডি-র এই বছরের সংস্করণে, এর বিভিন্ন বিভাগগুলিতে আকর্ষণীয় বৈশিষ্ট্য যুক্ত হতে দেখা যাবে। ক্লিয়ারট্রিপ সম্প্রতি তার প্ল্যাটফর্ম জুড়ে তার ব্যবহারকারীর অভিজ্ঞতার একটি উল্লেখযোগ্য সংস্কার  করেছে। এই রূপান্তরটি একটি…

Two new studies have found that almonds can improve diet quality and aid in weight management, potentially supporting weight loss as part of a reduced-calorie diet among adults with overweight or obesity. The first study, published in Obesity, tracked 140 Australians aged 25-65 years with overweight or obesity for nine months. Participants reduced their daily calories by 30% through either a nut-free or almond-enriched diet, with almonds providing 15% of their daily calorie needs. On both diets, participants lost an average of 15 pounds (7kg) and improved their lean body mass after three months. They continued to lose weight, about…

Toyota Kirloskar Motor has opened its latest dealership, Prince Toyota, in Andaman and Nicobar Islands, marking its entry into a new market. The state-of-the-art facility will offer customers access to TKM's entire product portfolio and service offerings. The inauguration of the 1S (Sales) and 2S (Service, and Spare Parts) facilities was attended by Mr. Tadashi Asazuma, Executive Vice President- Sales, Service & Used Car, Mr. Varinder Kumar Wadhwa, General Manager, and Mr. Sagar Khurana, Dealer Principal, Prince Toyota. Toyota has established two sales facilities in South Andaman, specifically in Garacharma and Prothrapur. These facilities will provide a comprehensive experience for…

ICICI Prudential Life Insurance has topped the life insurance claim settlement list for Q1-FY24, settling 97.9% of claims and providing excellent customer service. This ratio, which shows the percentage of insurance claims the company has paid out compared to total claims, is often overlooked but is crucial in choosing a good life insurance company. The latest claim settlement ratio for Q1-FY24 shows ICICI Prudential Life Insurance at 97.90%, followed by HDFC Life Insurance at 96.70%, SBI Life Insurance at 95.80%, Bajaj Allianz Life Insurance at 93.50%, Max Life Insurance at 86.30%, and TATA AIA Life Insurance at 77.30%. The company's…

Škoda Auto India has launched a new product offensive for the festive season, offering a widened portfolio with festive pricing and all-new features. The Kushaq and Slavia are available at an attractive ₹10.89 lakh base price, limited to the festive season. The top-of-the-line Style variants feature segment-first electric seats for the driver and co-driver, an illuminated footwell area, and a 25.4 cm infotainment screen with Škoda Play Apps. The system links wirelessly with Apple Carplay and Android Auto. The Kushaq Monte Carlo also gets electric seats and footwell illumination. The Slavia Matte Edition is also part of the company's festive…

The biggest festive celebration in India, Amazon Great Indian Festival 2023, will start from October 8 with 24 hours early access for Prime members. During the sale, customers can celebrate the festive season with great deals, big savings, blockbuster entertainment, and over 5,000 new product launches across categories on Amazon.in. During the Amazon GIF 2023, customers can look forward to great value offers from renowned brands.Customers get a chance to win INR 1000 as Amazon pay wallet and shop during the Great Indian Festival. All they need to do is pay any bill or recharge their mobile or DTH to…

The biggest festive celebration in India, Amazon Great Indian Festival 2023, will start from October 8 with 24 hours early access for Prime members. During the sale, customers can celebrate the festive season with great deals, big savings, blockbuster entertainment, and over 5,000 new product launches across categories on Amazon.in. During the Amazon GIF 2023, customers can look forward to great value offers from renowned brands.Customers get a chance to win INR 1000 as Amazon pay wallet and shop during the Great Indian Festival. All they need to do is pay any bill or recharge their mobile or DTH to…