Mars Wrigley’s SNICKERS® is launching a humorous campaign to prepare for the upcoming cricket season, focusing on the “out-of-sorts” fan moments and building on its globally adored brand proposition of ‘You’re Not You When You’re Hungry’.Set to roll out in two phases, the campaign, ideated by DDB Tribal, unfolds the concept of making Noobie Mistakes with a quirky TVC.
SNICKERS® is launching two new 10-second digital films to keep fans entertained during the peak of cricket season. The films feature fans making hilarious blunders, highlighting the brand’s unique proposition as a solution to avoid such mishaps.The films aim to provide consumers with more instances of out-of-sort moments during the season.
The campaign extends beyond entertainment by launching an online contest on SNICKERS® India’s website, where consumers must spot Noobie Mistakes related to cricketing fan truths daily for eight weeks to win gifts and cashback. Speaking on the 360° campaign, Varun Kandhari, Director of Marketing and Customer Marketing, at Mars Wrigley India, said, “We are confident SNICKERS® quirky celebration of the cricket season with its noobie take will deeply resonate with the audience.”
