Business Bureau

Coca-Cola India has launched a festive campaign, "Coke-er Shaathe Roj, Pujo’rMahabhoj," to celebrate Durga Puja in India. The campaign focuses on the joy of shared meals and festivities over a delicious Coke, highlighting the grandeur of Pujo and the shared experiences of Pujo's grand food and festivities. Coca-Cola has launched an animated film titled 'THALA HOPPING', based on the five-day Durga Puja celebrations. The film follows an illustrated character as he navigates a table filled with Coke and other delicacies, showcasing the special moments created during the festival. The film aims to convey the joy and love of the festival…

Sprite, the lemon and lime-flavored beverage from the Coca-Cola Company encourages cricket fans to keep their cool during intense moments of matches through a series of brand films on ‘ThandRakh.’ With the ongoing ICC Men's Cricket World Cup, the natural impulse to become caught up in the intensity of the game's heated moments is inevitable. However, Sprite comes to the rescue as the ultimate refreshment to help fans stay cool and composed when the pressure is high. Sprite is launching an Out-Of-Home (OOH) advertising campaign during the India vs. Pakistan cricket match, promoting 'ThandRakh'. The digital billboard in Ahmedabad city…

Samsung, India’s largest electronics company announced a new Galaxy Z Flip5in Yellow color for consumers looking to buy Samsung’s fifth generation foldable smartphone during the festive season. The new Galaxy Z Flip5 Yellow will provide more options to consumers looking to buy Samsung’s ultimate pocket able device this festive season Samsung has launched the Galaxy Z Flip5 in India in four colors - Mint, Graphite, Cream, and Lavender - and added a new yellow option to suit consumers' personal style. The Galaxy Z Flip5 is now available for purchase with a bank cashback and upgrade bonus of INR 7000 each,…

Hero MotoCorp, the world's largest motorcycle and scooter manufacturer, began delivering Harley-Davidson X440 motorcycles nationwide on October 15th to mark the festive season. Harley-Davidson X440 motorcycles were delivered across 100 dealerships, including Harley-Davidson and select Hero MotoCorp outlets, across various parts of the country. Harley-Davidson X440 is being manufactured at Hero MotoCorp’s manufacturing facility – called the Garden Factory - at Neemrana in the northern Indian state of Rajasthan. Since its unveiling in July 2023, the Harley-Davidson X440has captivated the premium segment customers across India, thereby clocking more than 25,000 bookings within just a month of its showcase. The motorcycle…

Tata Motors hosted a ‘Road Safety Hackathon’ to address India's road safety challenges using digital solutions. The hackathon focused on generating innovative ideas that can be implemented smartly and digitally via collaboration with relevant stakeholders.  Jean Todt, UN Secretary-General's Special Envoy for Road Safety, inaugurated the hackathon, sharing global insights and stimulating discussion on the topic. The Hackathon aimed to create a secure road environment by enhancing road infrastructure, promoting connectivity, digital innovation, and developing safer vehicles. Tata Motors, committed to safety, is exploring innovative solutions to make Indian roads safer, smarter, and greener.

During the festive season, Amazon Pay offers exclusive deals and rewards for Prime members, ensuring a rewarding and delightful payment experience. These include cashbacks, instant bank offers, and more, allowing users to save big and unlock additional value. Amazon Prime members can enjoy exclusive offers worth INR 1,500 during Amazon Great Indian Festival 2023, starting from 8th October 2023. Customers who make five transactions through Amazon Pay will also unlock INR 500 worth of rewards redeemable across popular apps like Uber, Ola, Swiggy, and Zomato. Prime members can also receive welcome rewards up to INR 2,500 for signing up for…

The National Institute for Entrepreneurship and Small Business Development (NIESBUD) conducted a three-day Capacity Building Programme for Existing Enterprises to Scale up Business Activities from September 27th to 30th, 2023. The programme was supported by the Skill Acquisition and Knowledge Awareness for Livelihood Promotion (SANKALP) Programme, working under the aegis of the Ministry of Skill Development and Entrepreneurship (MSDE). The three-day programme included 12 sessions on different topics including Micro Lab, Characteristics of an Entrepreneur, Entrepreneurial Motivation–Self Analysis, Creativity, Psycho-Social behaviour analysis for confidence building; Understanding Risk Taking and Goal Setting Behaviour for Enterprise Development, Types of Enterprises, Entrepreneurship Support…

The Big Billion Days (TBBD) 2023 marked a decade of success for Flipkart's annual flagship event, which is drawing to a close, with a stellar response from millions of customers and the seller community. Reflecting an overall uptick in consumer sentiment, the 10th edition of TBBD witnessed a record 1.4 Billion customer visits over early access and 7 days of the shopping festival. During the festive period, transaction sellers experienced a 2.5X increase in business, while new on-app experiences like Flippi, Vibes, and SPOYL saw a 4X increase in engagement. Additionally, 40% of buyers in key categories interacted with immersive…

Amway India, one of the country’s leading FMCG Direct Selling companies, introduced all-new Multivitamin & Multimineral health supplement, Nutrilite Daily Plus for a #PlusLife. This revolutionary formulation is power-packed with 24 essential vitamins and minerals and double the quantity of plant concentrates.  Nutrilite Daily Plus is the first-ever product in the Amway portfolio with a breakthrough innovation of Dual Layer Dual Release Formulation. With holistic wellness gaining momentum among consumers today who are conscious of mental well-being along with physical health, Nutrilite Daily Plus is infused with Gotukola, a hero ingredient known for its stress-reducing properties. Notably, Nutrilite Daily Plus…