30
Sep
A study by Nielsen Media India on behalf of Amazon India has found that Indian consumers are bullish, excited, and more eager-than-ever to shop online during this festive season. 81% of consumers indicated strong sentiment and intent to shop online, with 78% trusting online shopping and 1 in 2 intending to increase online spending compared to last year. Consumers expect a wide selection, unmatched value with competitive pricing, and the convenience of easy returns and exchange, which is driving the core online shopping experience. The study also revealed that for 68% of consumers, Amazon.in is their go-to and convenient online…
