20
Jul
Castrol, India’s leading lubricant player, unveiled a new marketing campaign, #BadhteRahoAage, focusing on the opportunity of remarkable progress and success of truckers who prefer Castrol CRB TURBOMAX. The campaign, developed in collaboration with Ogilvy marks a significant milestone for Castrol in reinforcing its commitment to the progress and success of truckers. The campaign's first leg features a TVC with two contrasting characters: Sukhi, a progressive trucker who consistently uses Castrol CRB TURBOMAX, and Dukhi, who frequently experiences engine failures due to incorrect oil choices. The TVC highlights the importance of selecting the right engine oil for truckers to succeed in…
