Business Bureau

Diesel, a renowned fashion and lifestyle brand, launched its new collection of timepieces at a launch event in Mumbai. The launch featured India’s leading singer and pop star King, who unveiled the Vert Collection, alongside Fossil Group - India's Managing Director, Mr. Johnson Verghese. The first-of-its-kind timepieces use VR technology to bridge the gap between the physical and digital worlds. The event was attended by influential influencers and press outlets, showcasing Diesel's status as a trendsetter in the industry. The launch event showcased the Vert Collection, featuring a captivating launch film and a 3D visual display. Diesel partnered with Indian…

Johnson & Johnson Vision has partnered with Superstar Ranveer Singh to promote contact lens use among Gen Zers and millennials. The campaign aims to increase awareness about eye health and welcome new wearers. It emphasizes ACUVUE® as the top-selling brand family, encourages optometrist consultations, and introduces affordable packages to dispel misconceptions about high price points. The campaign aims to build awareness and encourage new contact lens wearers. ACUVUE® has been instrumental in India's eye health transformation by understanding consumer needs and addressing concerns about contact lenses usage. The brand is working to bridge the gap between consumers and optometrists by…

SWAL Corporation Ltd. has introduced Ferio Flash, an eco-friendly weed management solution designed to revolutionize weed management in Indian tea estates. Ferio Flash, a revolutionary weed management tool, offers significant economic and ecological benefits to tea cultivation due to its efficacy, extended weed control capabilities, and crop-friendly attributes. Ferio Flash is a powerful herbicide that quickly enters weed leaves, causing rapid withering and complete elimination within four hours. It also inhibits weed seed germination, ensuring a weed-free environment and reducing the need for frequent herbicide reapplications. This reduces costs, increases the return on investment for tea estate proprietors, and contributes…

ICICI Bank has launched 'Festive Bonanza', offering customers up to Rs. 26,000 in discounts and cashbacks during the festive season. Customers can avail these benefits by purchasing items from their favorite brands using ICICI Bank's credit/debit cards, internet banking, UPI via Rupay credit cards, and Cardless EMI. No-cost EMIs are also available for these cards. The Bank has arranged festive offers for customers in various categories, including electronics, mobiles, fashion, jewellery, furniture, travel, and dining. Leading brands include iPhone, MakeMyTrip, Tata Neu, OnePlus, HP, Microsoft, Croma, Reliance Digital, LG, Sony, Samsung, Tanishq, Taj, Zomato, and Swiggy. The Bank has partnered…

Vi, one of the leading telecom operators, launched its new emotionally appealing creative campaign - ‘Be Someone’s We’, rooted in the company’s vision of being a partner to its customers; in building a better today and in building a brighter tomorrow. The campaign is designed to deliver a powerful message of supporting one another through both good and challenging times, even with the smallest of actions. It draws inspiration from everyday life scenarios to illustrate how a network can serve as a bridge for forming human/social bonds, promoting inclusivity and fostering a sense of togetherness. It showcases that even a…

Ambuja Cements, a subsidiary of Adani Group, is implementing CSR initiatives to improve pre-primary education infrastructure in Bhadana, Inana, Soliyana, and Kherwad villages in Marwar Mundwa region of Rajasthan. The company recognizes the importance of future generations in shaping the nation's future and is taking decisive action to enhance these facilities. Ambuja Cements, a company committed to positive change, renovated seven Aganwadis in villages, addressing low student attendance and infrastructure maintenance. The renovations included structural improvements and a visually engaging approach with teaching aid paintings on walls. The company's vision breathed new life into these Aganwadis, resulting in a substantial…

India's Yamaha Motor Pvt. Ltd. has unveiled its 2023 Monster Energy Yamaha MotoGP Edition models, including the SuperSport YZF-R15M, Dark Warrior MT-15 V2.0, and Ray ZR 125 Fi Hybrid scooter. These models will be available at premium Blue Square outlets in India from September 3rd. Additionally, the special MotoGP Edition for the Maxi-sports Scooter, AEROX 155, will be introduced soon. The 2023 Monster Energy Yamaha MotoGP Edition of YZF-R15M & MT-15 V2.0 showcases the Yamaha MotoGP livery on the tank shrouds, the fuel tank and side panels, outlining its Racing background. Whereas, the AEROX 155 and the Ray ZR models…

Parents can secure their child's exceptional future at the Premier Schools Exhibition, presented by AFAIRS Exhibitions & Media Pvt. Ltd., held in Vivanta by Taj, Khanapara, Guwahati. On October 7th and 8th, India's most celebrated Boarding Schools and Guwahati's top Day Schools will be showcased, offering a unique opportunity for parents seeking holistic education, global exposure, and lifelong mentorship. This event is designed to cater to parents' aspirations for their children. The Premier Schools Exhibition in India provides a comprehensive overview of India's diverse educational landscape, showcasing over 20 flagship schools across various cities and hill stations. The event offers…

Amazon has announced a 50% waiver on referral fees for new sellers joining Amazon.in from August 27 to November 4, 2023, as part of its commitment to ensuring a successful festive season for sellers in India. Amazon.in has introduced a 60-day waiver to incentivize new sellers, helping them build a customer base and establish a foothold in the competitive e-commerce market. The company also introduced a "Great Indian Referral Offer" where sellers can refer friends to sell on Amazon.in and receive rewards worth up to INR 11,500/- between September 28th and October 27th, 2023. Amazon has introduced technological initiatives to…

Nissan Motor India reported 10,759 units of wholesales in September 2023, with export wholesales at 8,305 units and domestic wholesales at 2454 units. Exports saw a 48% YoY growth, with 3,494 units increased, making this the highest monthly wholesales for exports in the last four years, building on the 1 million export unit milestone in 2022. Nissan as the official partner of the ICC Men’s Cricket World Cup 2023 introduced the Magnite KURO Special Edition to commemorate the partnership. The Nissan Magnite KURO Special Edition is a premium, stylish, and elegant vehicle with an all-black exterior and interior. Its striking…