Business Bureau

Ashok Leyland's Boss 1415 and Bada Dost vehicles participated in a 75-year Dream Drive, traveling from Guwahati to Siliguri and ending at Bhandara's manufacturing plant. The journey covered various cities, including Siliguri, Muzzafarpur, Patna, Ambikapur, Ranchi, Jamshedpur, Rourkela, Sambalpur, and Raipur. The Dream Drive will feature 10 vehicles traveling across the country on five routes, starting in Bengaluru, Mumbai, Jammu, Kolkata, and Guwahati, and ending at Ashok Leyland's manufacturing plants. The drive aims to celebrate the company's enduring relationship with the nation in many dimensions. Along the way, Ashok Leyland will engage with its extensive network of dealerships, a direct…

Bajaj Allianz General Insurance, one of the leading private general insurers in India, has announced the inauguration of its new office in Gangtok, Sikkim. This strategic expansion aims to boost insurance penetration across tier 2 and tier 3 cities in India which is significant in increasing insurance penetration in the country and providing financial stability to our citizens. India's rapidly evolving economy faces increasing risks and uncertainties. Bajaj Allianz aims to provide innovative products and solutions in Gangtok by providing technology-backed services. The new office will serve as a strategic hub for Bajaj Allianz General Insurance, strengthening its presence and…

Shri Dharmendra Pradhan, Hon’ble Minister for Education and Skill Development and Entrepreneurship and Shri G. Kishan Reddy, Hon’ble Union Minister for Culture, Tourism & Development Of North Eastern Region launched the 'Transforming Lives, Building Futures: Skill Development and Entrepreneurship in North-East' initiative to create a skill-centric and industry-ready ecosystem in the North-Eastern Region. 2.5 lakh talented youth will receive industry-relevant skill training through schemes like Pradhan Mantri Kaushal Vikas Yojana (PMKVY), National Apprenticeship Promotion Scheme (NAPS) and Jan Shikshan Sansthans (JSS). The initiative aims to transform lives and build futures in the region. The Government has earmarked a substantial fund…

Lenovo showcased latest consumer devices in Kolkata, focusing on immersive cinematic entertainment, gaming, and remote productivity. Amongst the showcased products were the showstopping dual-screen Yoga Book 9i, the powerful gaming laptop Legion Pro 7i, the newest affordable gaming laptops LOQ, and the 5G-enabled Tab M10.The Yoga Book 9i, launched in 2023, offers dual-screen versatility, multi-mode functionality, and superior entertainment for hybrid workspaces and meetings.  It's perfect for performance-focused content creators and offers easy mobility. Lenovo's Legion laptops, powered by Intel® 13th Gen and AMD Ryzen™ 7000 series mobile processors, provide high-performance devices for gamers and content creators with heavy workloads.…

Essilor® appoints Virat Kohli as India brand ambassador for prescription lenses, showcasing his global sports expertise. This strategic partnership signifies a powerful alliance with both entities having remarkable legacies. Essilor® is a global leader in the Ophthalmic Industry, offering innovative products for various age groups. Virat Kohli, a cricket legend, has excelled in performance and work ethic, leading India to a 2008 World Cup victory.Essilor® is launching a multi-media campaign featuring Virat Kohli to showcase its innovative brands, including Stellest®, Eyezen®, and Varilux®, which cater to vision correction needs across age groups. Crizal®, an invisible shield, protects lenses against enemies…

Thums Up, India's homegrown beverage brand from The Coca-Cola Company, is all set to ignite the passion of cricket lovers as the official beverage partner of the ICC with its latest campaign, ‘Toofan Uthao, World Cup Jao.’ Thums Up's campaign aims to address the inner dilemma of cricket fans in India regarding the ICC Men's Cricket World Cup 2023 team's win. The Thums Up campaign highlights cricket's unifying power in India, leveraging the passion of Indian cricket fans who consider themselves experts on the upcoming World Cup. This unique campaign showcases Thums Up's commitment to connecting with Indian fans at…

Novo Nordisk Global Business Services (GBS) and Manipal Academy for Higher Education (MAHE) have signed a Memorandum of Understanding to collaborate on the pharma value chain and healthcare ecosystem. Under the terms of the MoU, MAHE,and Novo Nordisk GBS willjointly engage in initiatives including, innovation projects, hackathons, case competitions, guest lectures, education programs, internships, placements, employee development, and corporate social responsibility collaborations. The MoU was signed on August 3 at the Manipal campus and will be effective for a period of two years. Dr. Prasanna Kumar, Vice President, Global Safety at Novo Nordisk GBS, said, "With access to the academic…

Riding on the success of its twin cylinder technology, Tata Motors, India’s leading automobile manufacturer, brought joy to its CNG customers by not only refreshing its existing CNG line up with the upgraded Tiago and Tigor iCNG but also launching the brand new Punch iCNG with this revolutionary technology.  The twin-cylinder technology that debuted with the Altroz iCNG in May this year, has received an astounding response for the disruption it has created in the segment – enabling CNG vehicles to provide their customers with a non-compromised boot space, best-in-class features and a superior drive experience. The Punch iCNG is…

In collaboration with Viacom18, Royal Stag Boombox is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram’s Royal Stag. Celebrating the spirit of ‘Living it Large’ and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with launch of 4 original music tracks. The second such original music track to…

Glenmark Pharmaceuticals Limited (Glenmark), a leading, integrated, research-led, global pharmaceutical company has joined hands with OMRON Healthcare India, the Indian arm of the Japanese global leader in home blood pressure monitoring and solutions for cardiovascular disease management, to raise awareness on measuring blood pressure at home from the age of 18. Glenmark and OMRON Healthcare India are collaborating on the "Take Charge @18" initiative to raise awareness about blood pressure screening at the right age of 18. The inlay card will be included in every OMRON Blood Pressure monitor sold in India, encouraging patients and caregivers to encourage at least…