Business Bureau

House of McDowell's Glassware has partnered with actor Kartik Aaryan to launch their new campaign, #YaaronWaaliBaat, to celebrate the limitless possibilities of friendships. The campaign highlights the importance of cherishing connections with yaars, who can help us grow, learn, and explore new sides. Kartik Aaryan, the ultimate Yaar of our generation, embodies the spirit of today's generational dynamics and enhances the brand's appeal by forging authentic and meaningful connections with the audience. The actor, known for getting into the character's skin and perfecting the ISL for the TVC, went to great lengths to learn the ISL and perfect it for…

India ranks third globally in HIV cases, with 24.01 lakh patients. In 2021, India had 63,000 new cases and 50,000 AIDS-related deaths. HIV remains a significant challenge for detection and treatment. Newer treatment options, such as Integrase strand transfer inhibitors (INSTIs), have shown promising results in HIV management. These drugs reduce HIV virus levels, ensuring better management. Dolutegravir, a new INSTI drug, suppresses and limits virus multiplication Dr Soumyadip Chatterji, a renowned Infectious Diseases Specialist, highlighted the advantages of Dolutegravir, a new-generation Integrase strand transfer inhibitor (INSTI) in the HIV drugs arsenal. INSTIs prevent the HIV virus from incorporating into…

Amazon miniTV has launched a new rom-com series, Ishqyapa, starring Paramvir Cheema, NunuiRualhleng, and Vinay Pathak. The 6-episode series follows Vikram and Pui, two individuals from diverse Indian cultures, as they explore love, friendship, and their dreams. The series premiered exclusively on the platform on December 1, 2023, and has garnered significant viewer support. Isqhyapabut, a romantic drama set in North East India, has gained significant support from fans in the region. The show features Nunui, who plays Pui, a character with a strong connection to the hills. The cast and crew are grateful for the support and are grateful…

Amazon Fresh is offering 'Super Value Days' until 7th December, offering up to 45% off on various products, including groceries, daily essentials, packaged foods, snacks, beverages, and staples. Popular brands like Nivea, Del Monte, Ariel, ITC, and Saffola are participating. Customers can also avail an instant 10% discount on ICICI Bank Debit and Credit Card transactions from 1st to 4th December, with discounts up to INR 300. New customers can get INR 400 cashback on their first four orders, while Prime repeat customers can enjoy cashback rewards of up to INR 200. The specially curated Winter Store on Amazon Fresh…

A 54-year-old patient in Northeast India underwent a successful Cruciate Retaining Robotic Total Knee Replacement at Guwahati Medical College and Hospital. The surgery was performed by Dr. Sujoy Bhattacharjee, a Limca Book of Records Holder and H.O.D & Director of the World's First Centre for CR Robotic Knee Replacement at Sarvodaya Hospital. The patient, who had been suffering from severe knee pain for a few months, was advised for a knee transplant in the right knee. Explaining the surgery, Dr. Sujoy said, “The patient’s right knee had deteriorated and surgery was paramount and hence we decided to perform Robotic Knee…

ExxonMobil is enhancing India's motorsports scene by partnering with Racing Promotions Pvt Limited for the second consecutive year.  Exxon Mobil is elevating India’s fast-growing motorsports sector by powering the Indian Racing Festival this year, which features the first-ever F4 Indian Championship and the second season of the Indian Racing League (IRL), being held at Chennai's Madras International Circuit (MIC) and the new Formula Racing Circuit (FCR). The event also marks another first in India and South Asia with an exciting calendar of night races at the FCR. The partnership with IRL was celebrated at the IRL Pre-Season Test at MIC,…

Sunfeast YiPPee!, a leading instant noodles and pasta brand, has introduced a new variant, YiPPee! WOW Masala noodles, which offers a unique masaledar flavor at a competitive price of Rs.10 per pack (50g). The brand aims to cater to consumers who are looking for high-quality masaledar instant noodles at a convenient price.  The brand is available in multiple markets across India, including Maharashtra, Delhi, Uttar Pradesh, Haryana, West Bengal, Rajasthan, Karnataka, Assam, Gujarat, Madhya Pradesh, Bihar, Jharkhand, and Chhattisgarh, and will soon be available in e-commerce and quick-commerce platforms. The flagship Magic Masala variant remains a key growth driver for…

Dev Diwali was celebrated with great pomp in Kashi, the world's oldest religious city. The Uttar Pradesh government illuminated the ghats with 12 lakh lamps, decorated the Baba Vishwanath temple with 11 tonnes of flowers, and organized a grand laser show at the Ganga gate of Srikashi Vishwanath Dham. Over 8 lakh tourists from India and abroad participated in the event. Hotels, guest houses, boats, barges, yachts, and cruises were sold out for the event. A laser show was organized on historical buildings along the ghats, displaying the story of the oldest Sanatan Dharma. Speakers were installed on the ghats…

India's Yamaha Motor has opened two new "Blue Square" outlets in West Bengal. These new Yamaha exclusive outlets are launched under the banner of 'EssemTekno Services' in Andul, Howrah, and 'Wheel Movers' in Kalyani.These outlets, under the banner of 'Blue Square', aim to provide a superior end-to-end experience for customers through a highly personalized approach. The outlets, which are designed to instill a sense of pride in being associated with a global brand deeply rooted in international motorsports, are branded with the words "Blue" representing the brand's proud racing legacy and "Square" symbolizing a curated platform for customers to connect…

India's leading evening and occasion wear brand, Soch, has opened its first store in Siliguri, West Bengal. The store, located at Central Park Hotel Building, offers a spacious 1350 sqft retail space, showcasing its diverse collection of ethnic wear. The store will offer the vibrant festive collection "Tyohaar," which blends traditional and modern aesthetics. Customers can expect a diverse range of classic and contemporary collections, including sarees, churidar sets, dress, kurtas, lehengas, and fusion wear. Co-founder and CEO Vinay Chatlani expressed excitement about the store's launch and its aim to provide an unmatched shopping experience for the fashionable women of…