28
Dec
The new brand identity focuses on sustainability, community, and technology. The flagship showrooms embody this philosophy, mapping the customer journey. They aim to empower customers by creating a harmonious community space for gatherings, workshops, and events. These showrooms are not just about retailing EVs but also serve as TATA.ev community centers in Gurugram. Over 1 Lakh Tata EV customers have provided insights revealing their unique customer experience, sensitivity to environmental changes, concern for driving costs, and desire for advanced technology. TPEM has launched TATA.ev, its first physical sales and service experience, focusing on sustainability, community, and technology. The showrooms, designed…
