Business Bureau

The Levi’s® brand has continued to push the boundaries of style and culture with its latest campaign, ‘Easy in Levi’s®’ Featuring Global Brand Ambassador, music icon and fashion trailblazer, Diljit Dosanjh, the campaign brings relaxed and loose fits to the forefront, redefining effortless style with confidence and ease. This association isn’t just about style—it’s a cultural moment. Few stars today shape trends like Diljit Dosanjh. From sold-out world tours to turning heads in film and fashion, his influence transcends borders. Denim trends are evolving, and relaxed & loose silhouettes are taking centre stage. The ‘Easy in Levi’s®’ campaign introduces a…

A recent survey by Bajaj Allianz Life Insurance, titled 'Underinsurance Survey 2025', has revealed that a staggering 81% of Indians believe a life insurance coverage of less than 10 times their annual income is sufficient for their financial security. However, the actual coverage held by individuals is significantly lower, averaging just 3.1 times their annual income—well below the recommended 10x benchmark. The study, conducted in collaboration with NielsenIQ, surveyed 2,000 individuals across various Indian cities, uncovering a concerning gap in financial preparedness. Despite this shortfall, 82% of respondents remain confident that their current life insurance will be enough to secure…

Bandhan Mutual Fund has redefined the concept of a Systematic Withdrawal Plan (SWP) through its new IAP campaign, dubbed ‘#Salary Wala Plan.’ The campaign seeks to present SWP as a structured, salary-like income stream that allows investors to receive regular cash flows from their mutual fund investments, while the remaining corpus continues to stay invested for potential growth. Vishal Kapoor, CEO of Bandhan AMC, emphasized the importance of SWPs, saying, “While SIPs are widely accepted for disciplined investing, SWPs remain underutilized as a tool for financial independence. Through this campaign, we aim to show how SWP offers a steady income…

While cervical cancer remains a major health concern for Indian women, uterine fibroids, a more common yet often ignored condition, affect nearly 40% of women across the country. Despite causing heavy menstrual bleeding, pain, and discomfort, fibroids are frequently misdiagnosed or dismissed as routine menstrual issues, delaying timely treatment. Dr. Dibyamohan  Hazarika, Senior Consultant in Interventional Radiology at Nemcare Hospital, Guwahati, highlighted the need for greater awareness, stating, “Many women in Assam and across India silently endure the discomfort of uterine fibroids, unaware of non-surgical treatment options like Uterine Fibroid Embolization (UFE). This procedure offers a safe and effective alternative…

In a significant move to strengthen India’s semiconductor industry, the National Skill Development Corporation (NSDC), IIT Mandi, and The NorthCap University (NCU), Gurugram, have signed a Memorandum of Understanding (MoU) to introduce a B.Tech. ECE in Semiconductor Design and Technology. The agreement was formalized at KaushalBhawan, New Delhi. The four-year, eight-semester program aims to equip students with industry-relevant knowledge and hands-on training in advanced semiconductor engineering, covering subjects such as nanotechnology, semiconductor fabrication, and semiconductor equipment design. IIT Mandi will provide faculty expertise and conduct immersive lab-based training, while NCU will confer the degree, integrating 25 credits in application-oriented learning.…

Panasonic Life Solutions India has introduced its 2025 range of residential air conditioners (RACs) in East India, designed to withstand extreme temperatures of up to 55°C. With 61 new models across 1.0, 1.5, and 2.0-ton capacities, the latest lineup aims to enhance smart living through advanced technologies like Matter, Miraie, AI-driven features, and nanoe air purification. The new range is now available across leading retail stores, e-commerce platforms, and the Panasonic Brand Store. Abhishek Verma, Business Head, Air Conditioners Group, PMIN, PLSIND, highlighted the growing demand for air conditioners in India, where penetration remains at 7-8%. "Panasonic ACs recorded a…

The Ministry of Skill Development and Entrepreneurship (MSDE) has launched its DBIM-compliant website, marking a major step toward India’s digital governance transformation. The new platform aligns with the Digital Brand Identity Manual (DBIM) Version 3.0, introduced by the Ministry of Electronics and Information Technology (MeitY), ensuring seamless accessibility, uniformity, and ease of navigation for users. The AI-powered website features multi-language support through Bhashini, persona-led navigation, and centralized content management. With its three-click approach, citizens can quickly access essential skilling resources and government services. Launching the website, the Hon’ble Minister of State (Independent Charge), MSDE, stated, "The DBIM framework strengthens the…

Tata AIA Life Insurance has introduced two new fund offerings (NFOs) to capitalize on India’s rising consumption trends, fueled by recent tax reforms. The Tata AIA Life Tax Bonanza Consumption Fund and Tata AIA Life Tax Bonanza Consumption Pension Fund aim to provide investors with long-term growth opportunities while ensuring financial security. The NFOs will be available from March 24 to 31, 2025, with units priced at ₹10 each. The Union Budget 2025 has reduced tax liabilities, increasing disposable incomes and boosting spending across sectors like FMCG, retail, e-commerce, and automobiles. With over 50% of India’s population under 25, the…

As the seasons shift from winter to spring, Ayurveda expert Dr. Madhumitha Krishnan emphasizes the importance of a balanced diet to prevent seasonal health issues. According to Ayurveda, this transitional period, known as Sandhi Kala, disrupts the body's Doshas—Vata, Pitta, and Kapha—leading to digestive issues, weakened immunity, and respiratory problems. Dr. Krishnan recommends consuming warm, well-cooked meals and incorporating natural immunity boosters like homemade ghee, vegetable soups, and a handful of almonds. She has outlined a 7-day Ayurvedic meal plan designed to support digestion, boost immunity, and maintain overall well-being. The diet includes nutrient-rich dishes such as methithepla with curd,…

Natraj Pipes, a leading name in PE and uPVC piping solutions under Prabhu Poly Pipes Limited, proudly announced the onboarding of cricketing legend Sourav Ganguly as its brand ambassador. The milestone announcement was made on World Water Day at an exclusive press conference at Taj Bengal, Kolkata, reinforcing the company’s commitment to innovation, sustainability, and nation-building. In line with India’s infrastructure growth and the government’s vision for a “Viksit Bharat,” Natraj Pipes is significantly expanding its manufacturing capacity. The company is increasing its uPVC pipe and fittings production from 8,000 to 12,000 tons annually and its HDPE pipes and fittings…