12
Mar
India Yamaha Motor (IYM), marked an important milestone in revving up its network to 300 Blue Square showrooms across India. This accomplishment reflects Yamaha's ongoing dedication to building a strong network under the Yamaha Blue theme and offering customers with a superior end-to-end experience. The 'Call of the Blue' brand campaign, launched in 2018, has significantly enhanced customer engagement and established a premium image. In 2019, Yamaha introduced Blue Square showrooms to provide comprehensive biking solutions. These premium outlets have become a strong medium for customers to connect with the brand's culture and racing heritage. Yamaha showrooms are not just…
