India Yamaha Motor (IYM), marked an important milestone in revving up its network to 300 Blue Square showrooms across India. This accomplishment reflects Yamaha’s ongoing dedication to building a strong network under the Yamaha Blue theme and offering customers with a superior end-to-end experience.
The ‘Call of the Blue’ brand campaign, launched in 2018, has significantly enhanced customer engagement and established a premium image. In 2019, Yamaha introduced Blue Square showrooms to provide comprehensive biking solutions. These premium outlets have become a strong medium for customers to connect with the brand’s culture and racing heritage.
Yamaha showrooms are not just retail spaces, but also a hub for customers to engage with the Blue Streaks rider community, promoting interactions and rides. The “Blue” theme represents the brand’s racing legacy, while “Square” represents Yamaha’s sporty, stylish range of two-wheelers. Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, expressed his excitement on this momentous occasion, stating, “Setting up Blue Square showrooms nationwide is a pivotal aspect of our strategy to position Yamaha as a global brand infused with a rich racing DNA. We are confident that this achievement will fuel the continued expansion of Blue Square outlets, ensuring that every Yamaha customer in India receives the distinguished experience they rightfully deserve from a globally renowned brand like Yamaha”.
