21
Jan
India’s homegrown cola brand Thums Up has rolled out a new visual identity, marking its first major design change in over 20 years. The refreshed look reflects a strategic shift by the brand to align with a new generation defined by confidence, ambition, and a desire to push boundaries. The rebrand has been developed by Thums Up’s in-house design team in partnership with UK-based design agency SUPERULTRARARE. The updated identity retains the brand’s core elements while giving them a sharper and more modern expression. The typography is more chiseled, while the signature tri-colour palette—spiced red, iced blue, and storm blue—draws…
