07
Nov
Norton Motorcycles, under the ownership of TVS Motor Company, launched its strategic brand resurgence at EICMA 2025, unveiling four all-new models — Manx, Manx R, Atlas, and Atlas GT. The relaunch is backed by a £200+ million investment in Norton’s Solihull manufacturing facility, with a 25% increase in workforce ahead of the Manx R flagship debut in early 2026. Norton’s new logo and refreshed design identity signal a fusion of its storied British heritage with a modern, global vision. Richard Arnold, Executive Director, Norton Motorcycles, highlighted the company’s ambition: “Our resurgence marks the strategic transformation of one of the world’s…
