Business Bureau

A recent study by Good Knight, India’s leading mosquito repellent brand under Godrej Consumer Products Ltd. (GCPL), reveals that 73% of citizens in East India feel uneasy using illegal mosquito repellent incense sticks. The study, titled "One Mosquito, Countless Threats", was conducted by YouGov to understand consumer attitudes toward mosquito repellents and the rising concern over unregulated products. The survey shows East India, including Assam, West Bengal, Bihar, and Jharkhand, expresses the highest discomfort nationally, surpassing regions like North (69%), South (67%), and West (67%). Additionally, 56% of respondents in East India are highly particular about their choice of repellents,…

ITC Aashirvaad, India’s leading packaged atta brand, has unveiled a new product ; Aashirvaad Boga Atta specially crafted for Assamese households. Designed to cater to regional tastes, this premium fine white atta aims to elevate traditional meals like luchis, rotis, and pithas with superior quality and hygiene. Assam's market has long relied on loose atta, often lacking consistency and sanitation. With Boga Atta, ITC addresses these concerns by offering a packaged alternative made from high-quality wheat using automated milling processes. The result is a fine white flour ideal for soft, fluffy preparations that form the heart of Assamese cuisine. Speaking…

Sony India has launched its latest truly wireless earbuds—WF-C710N—designed for everyday comfort, seamless calling, and immersive audio experiences. Priced at ₹8,990, the earbuds are available starting today across Sony Centers, retail outlets, and online platforms, with an introductory cashback of ₹1,000 valid till July 31. The WF-C710N features Dual Noise Sensor technology, allowing users to enjoy music without external distractions. The Ambient Sound mode offers 20 levels of sound adjustment, enabling users to remain aware of their surroundings. The earbuds also come equipped with AI-powered Precise Voice Pickup, trained on over 500 million voice samples to ensure crystal-clear calls even…

HP has launched its new Laser M300 Series printers in India, designed to cater to the evolving needs of small and medium-sized businesses (SMBs), print shops, and enterprises seeking high-volume, low-maintenance printing solutions. The series includes five models—Laser MFP 323sdnw, 323dnw, 323d, 303dw, and 303d—each offering auto-duplex printing, high-speed output, and energy-efficient features. With print speeds up to 30 pages per minute and first-page-out in just 8.5 seconds, the M300 Series delivers quick, sharp, and reliable results. Equipped with high-yield toner cartridges capable of printing up to 3,000 pages, the printers also reduce operational costs and paper waste through automatic…

Hindware Smart Appliances has expanded its kitchen portfolio with the launch of energy-efficient BLDC motor chimneys, new hobs, advanced ovens, and a classic series of kitchen sinks. The launch aligns with the ongoing boom in India’s housing sector, driven by urbanization, growing disposable incomes, and rising demand for modern home appliances. The brand’s chimney range now includes 12 BLDC motor models with motion sensors, turbo speed ventilation, and thermal auto-clean features. Backed by a 3-year comprehensive and 12-year motor warranty, these are available in sizes ranging from 60 to 90 CM. The new Marcus 80 L and Ottavio 44 L…

As the monsoon brings humidity and dullness to the skin, Ayurveda expert Dr. Madhumitha Krishnan emphasizes a return to natural, internal remedies rather than superficial quick-fixes. She advises incorporating nutrient-rich foods like almonds, herbal teas, leafy greens, and turmeric to balance the body’s doshas—Vata, Pitta, and Kapha—and support overall skin health from within. According to Dr. Krishnan, almonds, which help balance Vata dosha, play a vital role in skin rejuvenation and tissue nourishment. Herbal teas made from tulsi, ginger, and chamomile detoxify the body, while seasonal fruits like pomegranates and pears enhance digestion and restore glow. Leafy greens, with their…

The Indian Express Group has launched Screen Academy, a not-for-profit initiative aimed at discovering and nurturing India’s next wave of cinematic talent. Backed by the Lodha Foundation, the academy will annually offer postgraduate fellowships to promising students from top film institutes who lack financial resources. The initiative is supported by renowned figures like Oscar winners Guneet Monga and Resul Pookutty, Cannes Grand Prix winner Payal Kapadia, and screenwriter Anjum Rajabali. Fellows will receive mentorship from industry veterans, access to internships, and opportunities for professional development. Institutes like FTII, SRFTI, and Whistling Woods International have welcomed the initiative, citing its role…

Kingfisher Premium Packaged Drinking Water, a brand under United Breweries Ltd (part of the HEINEKEN Company), has announced a landmark partnership with the Argentine Football Association (AFA) as its Regional Sponsor in India. The collaboration was formally unveiled at Buenos Aires’ iconic River Plate Stadium, with Mohit Raina, Category Head of Kingfisher, and Leandro Petersen, Chief Commercial & Marketing Officer of AFA, representing the two sides. The move is aimed at expanding Kingfisher’s presence in key Indian football hubs, including West Bengal, Kerala, Goa, and the Northeast. The campaign will roll out a mix of digital and on-ground activations, including…

For customers who see their vehicle as more than just transport, Toyota Kirloskar Motor (TKM) has launched a limited-period ‘Prestige Package’ for the Urban Cruiser Hyryder—designed to offer a unique blend of style, comfort, and individuality. The package, available from July 2025, includes 10 carefully curated dealer-fitted accessories such as body cladding, chrome garnishes, and a premium hood emblem, all meant to elevate the SUV’s bold personality while adding functional value. The Urban Cruiser Hyryder is built with a first-in-segment self-charging hybrid electric powertrain, powered by a 1.5L TNGA Atkinson cycle engine and electric motor. It also offers Neo Drive…

Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has announced the launch of its new XUV 3XO REVX series, starting at ₹8.94 lakh (ex-showroom). With this launch, Mahindra expands its presence in the highly competitive compact SUV segment, offering a blend of premium features, performance, and design at an accessible price point. The REVX series includes three variants—REVX M, REVX M(O), and REVX A—powered by the 1.2L mStallion TCMPFi and TGDi engines, delivering up to 96 kW power and 230 Nm torque. Key highlights include black alloy wheels, dual-tone roof, leatherette seats, panoramic sunroof, twin 26.03 cm HD screens, Adrenox…