Business Bureau

Truke, one of India’s fastest-growing audio brands, has launched the Buds Crystal Dyno as part of its gaming series, aiming to make premium audio gear accessible to young gamers, especially in tier 2 and 3 cities. The earbuds will go on sale from April 21 on Amazon.in, Flipkart, and Truke.in. While the regular price is ₹1,099, customers can grab them at a special price of ₹799 during a two-hour launch window, after which the price will be ₹999. The Buds Crystal Dyno boasts a stylish leather-finish charging case and comes in three colours—Raven Black, Oak Brown, and Arctic Blue. It…

Remedium Lifecare Limited (BSE: 539561), a fast-growing player in pharmaceutical intermediates and specialty chemicals, has received approval from the Bombay Stock Exchange (BSE) for its ₹49.19 crore rights issue. The move is aimed at raising capital from existing shareholders to fund manufacturing expansion, R&D equipment, and meet working capital needs. As per the approved terms, the issue offers 61 equity shares for every 50 fully paid-up shares held on the record date, April 15, 2025, at ₹1 per share. A total of 49.19 crore fully paid-up shares will be issued, with the face value pegged at ₹1 each. “This approval…

Bajaj Allianz Life Insurance has unveiled a new women-centric term insurance solution—Bajaj Allianz Life Superwoman Term (SWT)—that offers a comprehensive blend of financial protection, critical illness coverage, and health management services. Tailored exclusively for women, this pioneering plan empowers them to safeguard their own futures while ensuring their children’s well-being. Key features of the plan include lump sum payouts on the death of the life assured, coverage for 60 critical illnesses including breast, cervix, and ovarian cancers, and an optional child care benefit that ensures monthly income for children’s education in case of an untimely demise. Notably, the plan also…

In a vibrant fusion of culture and technology, ITC’s Sunrise Spices has launched a unique digital campaign to celebrate Rongali Bihu, featuring an AI-powered image filter that transforms selfies into traditional Assamese portraits. As Bihu festivities sweep across Assam and beyond, Sunrise’s new initiative allows users to scan a QR code or click a link to turn their photos into stylized images showcasing Assamese attire and festive elements. The AI filter is designed to deepen cultural connection and spread festive joy, especially among tech-savvy youth and Assamese communities living outside the state. Sunrise Spices, known for its authentic blends, is…

In a vibrant revival of Assam’s cultural heritage, ITC’s Sunrise Spices has launched its Rongali Bihu campaign, ‘Smritir Rongali’, to reconnect urban dwellers with the traditional spirit of the festival. The initiative, unfolding from April 14 to 17 across Latashil, Chandmari, Khanapara, and Geetanagar in Guwahati, recreates an immersive village-style Bihu experience right in the heart of the city. The campaign features bamboo huts, haystacks, earthen lamps, and soulful folk music, offering a nostalgic nod to rural Assam. Cultural performances, traditional games, and festive canters traveling through neighborhoods bring the celebration to life. Sunrise has also embraced innovation with an…

JK Tyre& Industries Ltd., a trusted name in the Indian tyre market, is bringing motorsport excitement to consumers across the North-East with the “JK Tyre powered Indian Racing Festival – a carnival of Total Control.” The high-adrenaline tour, scheduled from April 12 to 22, will rev up the streets of Kohima, Aizawl, Shillong, Guwahati, and Gangtok with thrilling racing showcases and stunt performances. The event features a mix of electrifying experiences—international Formula 4 and Wolf cars, drifting in high-performance Lexus and BMW cars, gravity-defying superbike stunts, and junior karting sensations—all running on JK Tyre’s Levitas Ultra range. For consumers, it’s…

Union Minister of Ports, Shipping and Waterways, Sarbananda Sonowal on Tuesday laid the foundation stone for a girls’ hostel at the Indian Maritime University (IMU) Kochi campus and virtually inaugurated infrastructure projects across six IMU campuses, marking a major push towards modernizing maritime education in India. The total estimated cost of these 17 projects is ₹67.77 crore. The newly announced girls’ hostel in Kochi, to be developed at ₹13.11 crore, aims to enhance accommodation facilities for female maritime students. The Minister also unveiled a series of upgrades across IMU campuses in Chennai, Kolkata, Navi Mumbai, Mumbai Port, and Visakhapatnam, which…

Nissan Motor India has kicked off the festive and cricket season with the launch of its nationwide ‘Hattrick Carnival’, offering customers a limited-time opportunity to avail exciting deals from April 1 to 30, 2025. This campaign brings together the spirit of Navratri and the thrill of cricket to provide a trio of festive benefits to car buyers across the country. Under the Hattrick Carnival, buyers can enjoy total benefits of up to ₹55,000, an additional carnival bonus of up to ₹10,000, and an assured gold coin with every purchase. To drive home the buzz, the company has launched a 360-degree…

Global geotechnical engineering leader Terre Armée has rebranded itself as Geoquest, marking a strategic shift towards a broader, innovation-driven identity. The transformation reflects the company’s diversification beyond its flagship Reinforced Earth® solutions into cutting-edge geosynthetics, geohazard mitigation, hydraulic engineering, and sustainable infrastructure. Despite the name change, Terre Armée® will remain an integral part of the brand’s technical offerings, reinforcing its commitment to advanced soil-structure solutions. Geoquest reported annual revenues surpassing €330 million in 2024, showcasing its robust global performance and market leadership. “The name Geoquest captures both our expertise and our ambitions,” said Somnath Biswas, Managing Director, Geoquest India. “It…

India’s sexual wellness industry is witnessing an unprecedented boom, and West Bengal is leading the charge. With a projected total addressable market of $8.7 billion by 2030, the sector is evolving from taboo to trend—driven by growing awareness, digital access, and a cultural shift around intimacy and self-care. Data from MyMuse, a market leader in the space, reveals that 88% of its orders now originate beyond metro hubs like Mumbai and Delhi. West Bengal alone has recorded a 179% year-on-year growth, with non-metro regions such as Darjeeling (2100% spike), Howrah, and North 24 Parganas also showing robust adoption. Kolkata stands…