Business Bureau

Shopsy by Flipkart has kicked off the festive season with its Grand ShopsyMela 2025, witnessing a surge in value-driven shopping across smaller towns. Over 70% of app installs and orders originated from Tier 3 and 4+ cities, reflecting Bharat’s growing appetite for affordable, quality products. Millennials and Gen Z shoppers led the festive cheer, driving strong demand for household essentials, men’s fashion, and footwear. Repeat buyers surged by 44%, signaling growing loyalty among value-conscious consumers. The sale highlighted Shopsy’s expansive assortment of over 1 crore products priced under ₹149 across 1,300 categories, including festive kurtas, home décor, earbuds, and men’s…

Nutrition has emerged as a critical solution for pig farmers in North East India, where nearly 28% of India’s total pig population is concentrated. Since the outbreak of African Swine Fever (ASF) in 2020, farmers have struggled without a vaccine, turning to high-quality feed to build immunity and maintain productivity. Addressing this challenge, Godrej Agrovet has introduced its upgraded ‘Pride Hog’ pig feed range, fortified with Immuno-modulators and essential nutrients. The range offers tailored solutions for piglets, growers, and finishers, aiming to reduce production costs while ensuring resilience across the pig lifecycle. Early field trials have shown rapid growth, higher…

ACC Cement has emerged as a game-changer for local construction, empowering Mr. Prabir Jana, a Chandipur-based contractor whose journey from a helper to a market influencer spans over two decades. Managing 27 active construction sites and leading a team of 80 workers across Chandipur and Nandigram, Mr. Jana has gained recognition for his focus on quality, safety, and community-driven projects. After switching exclusively to ACC Gold in October 2023 due to challenges with other brands, Mr. Jana has driven significant change in the local market. ACC’s share in East Medinipur surged from 20 percent to a dominant position, overtaking competitors…

Etihad Airways has introduced its next-generation Airbus A321LR aircraft on all flights between Abu Dhabi and Kolkata, marking the aircraft’s debut in India. The inaugural flight, EY222, landed at Netaji Subhas Chandra Bose International Airport at 8:35 pm on September 24 to a sold-out cabin across First, Business, and Economy. The A321LR brings fully enclosed First Suites, lie-flat Business Class seats, and upgraded Economy cabins with 4K touchscreens and high-speed Wi-Fi. All eight weekly return flights on this route will now be operated by the A321LR, reaffirming Etihad’s growing presence in the Indian market, where it operates 183 flights per…

The Government of India on Tuesday issued a strong advisory cautioning Indian nationals against fraudulent job offers in Iran after multiple reports surfaced of citizens being duped and later kidnapped by criminal gangs. The Ministry of External Affairs (MEA) stated that several Indians were lured with false promises of lucrative employment or onward placement in third countries. “Upon arrival in Iran, many of these individuals were kidnapped by criminal groups, with ransom demands made for their release,” the ministry said. The advisory clarified that visa-free entry for Indian citizens is permitted by Iran only for tourism purposes, not employment. “Any…

A renewed pride in homegrown brands is reshaping consumer behavior across India, with Kolkata emerging as a key market championing local enterprises. Rukam Capital’s latest study, Aspirations of New India: How Consumers Select, Shop, and Shape Brand Connections, reveals that 66% of Kolkata respondents recall homegrown brands most strongly, while 58% actively choose products from local and small businesses. Consumers cited accessibility, authentic value, and relatable stories as reasons for their loyalty. Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, noted, “Indian consumers now value connection, authenticity, and meaningful engagement over discounts. Brands must innovate, communicate honestly, and build…

As the world observes World Heart Day 2025 under the theme “Don’t Miss a Beat,” health experts in India are highlighting the rising threat of cardiovascular diseases (CVD), which strike Indians a decade earlier than the global average. With heart disease affecting young adults and women facing higher first-heart-attack mortality, adopting preventive measures has become critical. Nutritionists recommend incorporating California Almonds into daily diets, citing over 200 studies that show almonds’ role in lowering bad cholesterol, reducing inflammation, and supporting overall cardiovascular health. Sheela Krishnaswamy, Nutrition and Wellness Consultant, emphasized that almonds are a nutritional powerhouse rich in healthy fats,…

JBT Marel, a global leader in food processing technology, inaugurated its Global Production Centre (GPC) in India today, marking a significant step in its commitment to serving the Indian and Asia-Pacific markets. The state-of-the-art facility, located at VivanKohli Industrial Estate, Naigaon, Pune, was inaugurated by Brian Deck, CEO of JBT Marel, along with senior executives including Augusto Rizzolo, Bob Petri, and Jack Martin. The GPC is designed to expand production capabilities and showcase advanced, sustainable food processing solutions for the region. Speaking at the event, Augusto Rizzolo, EVP and President, Regions and Integration, highlighted that the facility brings global expertise…

Continuing its commitment to celebrating customer loyalty across India, KISNA Diamond & Gold Jewellery has officially launched the festive ‘Bumper Lucky Draw 25’ campaign in Kokrajhar at CB Jewellers, Near Railway Gate, Ward No. 5. The grand launch was led by Owner, Mr. Bidyut Debnath, and Sales Manager, Mr. Ratan Basu Roy, in association with KISNA. The event marked the beginning of a festive shopping season, bringing together fine jewellery and exciting life-changing rewards for Kokrajhar customers. As part of this campaign, every jewellery shopper spending ₹25,000 or more at CB Jewellers will be eligible to win: ·         One scooty…

SENNES, the luxury jewellery initiative from Senco Gold & Diamonds, will showcase its exquisite lab-grown diamond collection at this year’s 53rd DurgaPujo celebrations at Sreebhumi Sporting Club. The club’s Puja theme, a replica of the Swaminarayan Temple in the USA, will be adorned with SENNES’ signature creations, blending Indian craftsmanship with Italian-inspired designs. The brand, which also offers artisanal leather accessories and fine fragrances for men and women, emphasizes sustainability and innovation. Lab-grown diamonds from SENNES, identical in all aspects to mined diamonds, are eco-friendly and 60–70% more affordable, making luxury accessible without compromising on brilliance. Every piece is designed,…