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14 Mar

ASCI launches Endorser Due Diligence Service

khushbu0 CommentsBusiness, Indiaasci

ASCI has launched the Endorser Due Diligence service. ASCI has sent off the Endorser Due Diligence administration. The help will offer ASCI's mastery in promoting evaluation, including specialized claims that are essential for the ad. It has laid out a board of specialists from north of 20 disciplines. The commercials can be shipped off ASCI at any stage, including pre-creation. This guarantees that the endorser can do their free expected level of investment before the notice is created. The Consumer Protection Act, 2019 accommodates the burden of fines or in any event, denying the endorser of a bogus or deluding…

28 May

ASCI issues final Guidelines

editor0 CommentsBusinessasci, ASCI.Social, Big Bang Social, Subhash Kamath

The Advertising Standards Council of India (ASCI) unveiled the final guidelines for influencer advertising on digital media. The draft guidelines initially were issued in February and feedback from all stakeholders – advertisers, agencies, influencers and consumers – was sought. To ensure a collaborative process and expert inputs, ASCI tied up with Big Bang Social, a leading marketplace for social storytelling, to get India’s leading digital influencers’ views on board. The guidelines will be applicable to commercial messages or advertisements published on or after June 14, 2021. ASCI received feedback from more than 25 different stakeholders over two months. ASCI took…