ASCI has launched the Endorser Due Diligence service. ASCI has sent off the Endorser Due Diligence administration. The help will offer ASCI’s mastery in promoting evaluation, including specialized claims that are essential for the ad. It has laid out a board of specialists from north of 20 disciplines. The commercials can be shipped off ASCI at any stage, including pre-creation. This guarantees that the endorser can do their free expected level of investment before the notice is created.
The Consumer Protection Act, 2019 accommodates the burden of fines or in any event, denying the endorser of a bogus or deluding promotion from making a support of any item or administration for a period. According to Duff & Phelps’ ‘Celebrity Brand Valuation Report’, around 50% of endorsements in India feature celebrities compared to around 20% in the United States. The TAM AdEx report on celebrity endorsement says that overall, more than 25% of advertisements telecast on TV in 2021 were endorsed by celebrities, of these more than 85% were endorsed by film stars.
The Chairman of ASCI Subhash Kamath said, “ASCI has generally expected VIPs to be aware of what they underwrite in notices, and presently the law as well, expects them to do a reasonable level of effort in such manner.”
