India’s homegrown e-commerce marketplace Flipkart has seen tremendous growth for its SuperCoin reward program across categories in the past year. The multi-brand reward ecosystem that rewards consumers and enables them to redeem coins on every single purchase across Flipkart, Myntra, Cleartrip and PhonePe, sees close to 1.5 billion SuperCoins issued every month.
SuperCoins can be redeemed while buying any product from the participating sellers on Flipkart and also while accessing the rewards store among other options, purchasing the latest fashion styles on Myntra, making travel bookings on Cleartrip or to pay over thousands of select merchants through PhonePe. 58% of SuperCoin customers hail from T2 & T3 regions in India. 50% of these rewards are claimed across categories such as Household items, Grooming accessories, Men’s Clothing, Food and Nutrition, Makeup & Fragrances, Healthcare, Baby Care, Fashion Wearables, and Women’s Westernwear.
Flipkart has strengthened this program with partnerships with participating retail outlets where these rewards can be redeemed. The SuperCoin program is designed to provide benefits to millions of customers who shop on Flipkart, where every single purchase over INR 100 results in earning SuperCoins. It has seen a growth of over 74% in people redeeming their SuperCoins.
The Senior Director of Loyalty Program at Flipkart Chirag Vora said, “Our SuperCoins program was created with a vision to nurture customer relationships, enhance every single shopping experience and deliver increased value.”
