Buying life insurance could become simpler for customers as ICICI Prudential Life Insurance expands its digital tools for advisors and distribution partners through its upgraded ‘ICICI Life Partner Stack 2.0’.
The platform brings together AI-based recommendations, digital onboarding, quotations and customer servicing. Its eQuote App uses AI to recommend suitable products based on a customer’s segment and life stage and allows advisors to create personalised quotations. LIVA, an AI-enabled chatbot, helps advisors access product features and quotations while speaking with customers.
“ICICI Life Partner Stack 2.0 is aimed to give them digital and AI-enabled tools that make everyday operations simpler and customer friendly – from identifying suitable solutions and generating quotations to onboarding and servicing,” said Amish Banker, Chief Distribution Officer, ICICI Prudential Life Insurance.
For customers, one of the key changes is faster digital onboarding. Integrations with UIDAI for Aadhaar, CERSAI for CKYC, Vahan for IDV, GSTN, EPFO, CAS and Perfios can pre-fill up to 70% of an application form, reducing the need to collect and upload KYC and income documents.
The platform also supports ASBA and WhatsApp-based premium payments, while AI-enabled pre-issuance video verification strengthens underwriting, risk and fraud checks.
ICICI Prudential Life said it has more than 200 partner-system integrations and receives 99% of business applications digitally. In Q1 FY2027, it recorded 27 million digital service interactions, while 54% of savings policies were issued the same day.
The company reported a 99.3% claim settlement ratio in Q1 FY2027, with an average one-day turnaround for non-investigated individual death claims.