Cristiano Ronaldo has been named the new global ambassador for Dreame Technology as the company looks to strengthen its presence in the premium smart home appliance market worldwide. Announcing the partnership under the theme “Dreame to Win,” the company said the collaboration reflects a shared focus on excellence, discipline and innovation. Dreame said the alliance marks a major step in its global expansion strategy after years of growth in AI-driven systems and high-speed motor technology. Ronaldo said he was pleased to join the brand because of its focus on performance and innovation. “I am always looking for partners who share my drive for excellence and my commitment to hard work,” he said, adding that Dreame’s technology helps improve everyday life.
Dreame Global President Colm Chang described the collaboration as “more than a sponsorship,” calling it a strategic alliance between a technology brand and a global sports icon. Manu Sharma, Managing Director of Dreame Technology India, said the partnership would help showcase how advanced technology and discipline can improve lifestyles. The partnership will cover Dreame’s full smart ecosystem, including indoor and outdoor smart cleaning products, major appliances, personal care devices and small kitchen appliances.
In Kolkata, the partnership could strengthen Dreame’s visibility among urban consumers increasingly adopting premium smart home products. Retailers in Kolkata said demand for robotic cleaning solutions and smart appliances has been growing steadily, especially among young professionals and high-income households looking for convenience-driven technology.