Dr. Reddy’s Laboratories Ltd. has launched its first D2C e-commerce website, Celebrida Wellness, for diabetes patients through its subsidiary, Svaas Wellness Limited. ‘Celevida Wellness’ aims to become a one-stop solution for personalised diabetic care for Type 2 diabetic and pre-diabetic individuals.
The website will offer a range of products, including Celevida and third-party brands, catering to diabetic patients’ daily nutritional needs and fitting into the day’s occasion framework. Products are chosen through a rigorous selection process, focusing on their nutritional composition.
Delivered to over 18,000 pin codes across India, the platform caters to a diverse range of diabetic patients. M.V. Ramana, Chief Executive Officer, Branded Markets (India and Emerging Markets), said: “With ‘Celevida Wellness’, our aim will be to learn constantly and work towards offering best-in-class consumer experience. We will also be able to create capabilities that can be scaled and replicated across markets.”Celevida, launched in 2019, is a trusted and award-winning nutrition brand for diabetes management. Its ‘CelevidaWellness’ website allows Celevida and other brands to reach consumers directly.
