Online travel platform Cleartrip has launched the Cleartrip Creators Club, a new affiliate-driven initiative aimed at integrating creator content directly into the travel booking process as the company looks to capitalise on the growing influence of social media in travel decisions.
The programme, launched nationwide on Instagram and YouTube, seeks to onboard more than 10,000 creators by the end of 2026. Unlike traditional influencer marketing campaigns that rely on fixed payments for content, the initiative operates on a performance-based commission model, allowing creators to earn revenue from bookings generated through their content.
Cleartrip said the programme is open to creators of all sizes, with no minimum follower requirement. Eligibility will be based on engagement levels rather than audience size. The company has also introduced a Comment-to-DM automation feature, enabling users who comment “TRIP” on creator posts to receive pre-filled booking links and exclusive discount coupons directly through private messages.
According to PallaviSaxena, Chief Marketing and Revenue Officer at Cleartrip, creator-led content is increasingly shaping travel decisions among Gen Z and millennial consumers, particularly in emerging markets beyond major metropolitan cities.
Kolkata is witnessing steady growth in digital travel consumption, driven by rising smartphone penetration and increasing interest in leisure travel among younger consumers. The city’s expanding creator ecosystem and strong engagement with regional-language content could make it an important market for platforms seeking to convert travel inspiration on social media into bookings. Cleartrip’s focus on regional creators aligns with this trend and may strengthen its reach across eastern India.
The company said early pilot results showed regional creators contributed nearly 50 per cent of total content generated, while Telugu-language content emerged as one of the fastest-growing segments. Content from beauty, lifestyle, food and deal-focused creators also recorded engagement rates between 5 and 6 per cent, exceeding industry benchmarks.