IndiaFirst Life Insurance Company Limited on Tuesday launched the IndiaFirst Life GOLD Term Plan, a protection-focused insurance product combining life cover, wellness services and family-oriented benefits. The plan offers customers a choice between Life Cover and Life Cover with Return of Premium. Under the Life Cover option, policyholders can extend protection up to 99 years of age. The product also provides Soulmate Protection, offering additional life cover for the spouse in the event of the policyholder’s death.
A Smart Exit Option allows eligible customers to exit during a specified period and receive 100% of premiums paid, subject to policy terms and conditions. The plan also provides Health Management Services worth up to Rs. 75,000 annually and gives families flexibility to receive death benefits as a lump sum, regular income or a combination of both. Women customers are eligible for special WomenFirst benefits and premium discounts. Varun Gupta, Chief Distribution Officer – Bancassurance, IndiaFirst Life, said protection should evolve with customers and deliver value beyond a financial payout. SumeetSahni, Chief Distribution Officer – Agency & Alliances, said growing awareness of financial protection has yet to translate into adequate term insurance adoption.
The launch could appeal to customers in Lucknow seeking flexible protection, wellness support and family-focused financial security amid growing awareness of insurance and long-term financial planning.IndiaFirst Life Insurance Company Limited has launched the IndiaFirst Life GOLD Term Plan, a comprehensive protection product combining life insurance, wellness services and family-focused benefits as customers increasingly seek greater flexibility and long-term value from insurance products.The plan offers a choice between Life Cover and Life Cover with Return of Premium. Under the Life Cover variant, customers can opt for protection up to 99 years of age. Its Soulmate Protection feature provides additional life cover for the spouse in the event of the policyholder’s demise. The product also includes a Smart Exit Option, allowing eligible policyholders to exit during a specified period and receive 100% of premiums paid, subject to applicable terms and conditions. Customers can access Health Management Services worth up to Rs. 75,000 annually. Death benefits can be received as a lump sum, regular income or a combination of both.
Women customers can avail themselves of special WomenFirst benefits and premium discounts.Varun Gupta, Chief Distribution Officer – Bancassurance, said the product aims to combine protection, wellness and flexibility. SumeetSahni, Chief Distribution Officer – Agency & Alliances, said term insurance adoption remains below potential despite rising awareness. The product could find demand among Lucknow’s growing salaried, professional and family segments, where awareness of financial protection and the need for flexible long-term insurance solutions are increasing.