Central Depository Services (India) Limited Investor Protection Fund (IPF) Trust has launched a large-scale investor awareness campaign across 84 towns in Northeast India to improve financial literacy and increase participation in the securities market across the region. The campaign, launched from Guwahati on April 28, will cover Assam, Meghalaya, Nagaland, Mizoram, Arunachal Pradesh, Tripura and Sikkim. The initiative aims to educate people on safe investing practices, investor rights and the use of demat accounts through simplified and locally relevant communication methods.
As part of the outreach, mobile awareness vans fitted with LED screens and multilingual audio-visual content will travel across the region. The campaign will also feature interactive sessions, street plays and mobile theatre programmes to engage local communities and youth audiences. Speaking on the initiative, Smt. Nayana Ovalekar and Shri. Sudhish Pillai of CDSL IPF said the Northeast remains a priority region where stronger investor awareness is needed to support informed and safe participation in market-linked investments. According to the SEBI Kantar Report, household participation in the securities market remains below the national average of 9.5% in several northeastern states, with Nagaland at 3.4% and Meghalaya at 4.2%.
In Guwahati, the campaign could help strengthen investor confidence in the region’s growing financial market ecosystem. Financial awareness initiatives are expected to encourage more retail investors from the Guwahati market to explore regulated investment opportunities and participate more actively in India’s capital markets.