31
Aug
Godrej Consumer Products Ltd (GCPL) has unveiled a groundbreaking addition to the Indian bodywash market with the introduction of Cinthol Foam Bodywash. This innovation is set to redefine personal care routines in a market valued at approximately INR 900 crore. Unlike traditional bodywashes, Cinthol Foam Bodywash features an automatic foamer that generates instant foam, eliminating the need for loofahs and simplifying the washing process. GCPL's latest product addresses common barriers to bodywash adoption, including high costs and the inconvenience of using loofahs, which can harbor germs. According to Mintel research, soap remains the dominant choice for 90% of Indian consumers,…