India - The Purbottar

26 May

Sony introduces new FE 24-70mm F2.8 GM II

Business Correspondent0 CommentsBusiness, IndiaF2.8 GM II, FE 24-70mm, SONY

Sony India announced the 67th lens in its mirrorless E-mount lineup – FE 24-70mm F2.8 GM II (model SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s ‘G Master’ series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers, and hybrid content creators. The FE 24-70mm F2.8 GM II is great for a compact yet versatile setup and allows users to capture extremely sharp, detailed imagery for both stills and video.…

26 May

‘Howzzat’ banner on KFC App

Business Correspondent0 CommentsBusiness, India‘Howzzat’, KFC App

The first-ever voice-activated mega offer brought by KFC on the KFC App - Howzzat! Now, customers can download the KFC app, click on the ‘Howzzat’ banner on the home screen and shout “Howzzat” as loud as they can; because the louder they cheer, the bigger the offer. Developed in partnership with Isobar, the Howzzat feature is now available on the KFC app up to 29 May. Throughout the cricket season, consumers can win cash-off discounts of up to 40%. Moksh Chopra, CMO of KFC India said, “We all know how KFC is the perfect companion for cricket matches. A first…

26 May

Flipkart’s Shopsy steers 25X growth for sellers in Berhampore

Business Correspondent0 CommentsBusiness, IndiaBerhampore, Flipkart’s Shopsy, INDIA

Shopsy - Flipkart’s social commerce platform, recently launched the Summer Store, a unique curation to address customers’ nuanced seasonal needs by offering a wide range of products across categories under one umbrella. As a testimony to this endeavor, sellers in Berhampore recorded nearly a 25X growth in sales bolstered by the summer store initiative. The summer store recorded increased traction from women buyers which indicates a positive women reseller growth in Berhampore. Amongst several categories, Hygiene and Wellness emerged as top priorities for customers with deodorants, sunglasses, razors, body washes, health drinks, vitamin supplements and essential oils topping the charts.…

25 May

LSC launches India Life Skills Glossary

Business Correspondent0 CommentsBusiness, IndiaINDIA, India Life Skills Glossary

The Life Skills Collaborative (LSC) has launched the India Life Skills Glossary, a comprehensive repository of life skills, created and contextualized to the needs of India’s young people and education system. It defines and explains 51 life skills that are essential for people between the ages of 11-18 years to develop necessary personal capabilities to fulfill their human potential while also adapting to an ever-changing world. It aims to provide students, learning ecosystems and parents with a common vocabulary to better understand and adopt life skills. It will be open for feedback and comments from the general public till February…

25 May

Flipkart’s Shopsy Summer Store in Midnapore

Business Correspondent0 CommentsBusiness, IndiaFlipkart’s Shopsy, Midnapore

Flipkart’s Shopsy recently launched the Summer Store. It is a unique curation to address customers’ nuanced seasonal needs by offering a wide range of products. As a testimony to this endeavor, sellers in Midnapore recorded nearly a 17X growth in sales bolstered by the summer store initiative. The summer store recorded increased traction from male buyers which indicates a positive male reseller growth in Midnapore. Shopsy Summer Store is a one-stop-shop for products ranging from electronics, personal care, baby care, food and beverages, apparel, swimwear and kitchenware including air conditioners, deodorants, baby sunscreen, aerated drinks, cotton clothes for men and…

25 May

AMH SSC donates CSR fund for skill development

Business Correspondent0 CommentsBusiness, IndiaAMH SSC, NSDF

Apparel Made-Ups Home Furnishing Sector Skill Council (AMH SSC) donated Rs. 51 lakhs from their Corporate Social Responsibility (CSR) funds to National Skill Development Fund (NSDF) to empower the youth of India with skill training. The cheque was presented by the Chairman of AMH SSC Shri Premal Udani to the Secretary of MSDE Shri Rajesh Aggarwal in the presence of many dignitaries. CSR funds can also contribute towards scaling up skill development initiatives by financially supporting activities across the skill development value chain, capacity building and managerial support. It has been the single largest Sector Skill Council by securing maximum…

25 May

Hero MotoCorp introduces the iconic motorcycle Splendor

Business Correspondent0 CommentsBusiness, IndiaHERO MOTOCORP, motorcycle

The world’s largest manufacturer of motorcycles and scooters Hero MotoCorp launched the new edition of iconic motorcycle Splendor – the Splendor+ XTEC. The Splendor+ XTEC with segment-first Full Digital meter with Bluetooth connectivity provides the rider with maximum functionality and information. It features a side-stand visual indication and a ‘Side-stand Engine cut-off’. The motorcycle also features a Bank-angle-sensor that cuts off the engine during a fall. It also comes with an Integrated USB Charger and Hero’s revolutionary i3S Technology, Call &SMS alert, RTMI (Real Time Mileage Indicator), low fuel indicator, LED High-Intensity Position Lamp (HIPL), and exclusive graphics. It comes…

25 May

Flipkart’s Shopsy drives 9X business growth for sellers in Karimpur

Business Correspondent0 CommentsBusiness, IndiaFlipkart’s Shopsy, Karimpur

As Shopsy, a social commerce platform from Flipkart continues to reach the remotest corners of the country, it has observed several changing shopping patterns and priorities among customers. With people increasingly prioritizing their physical and mental wellbeing by making healthier life choices, a similar shift in their shopping trends has been seen in the city of Karimpur, West Bengal. Given the wide range of value-based products that are available on Shopsy, customers from Karimpur are purchasing items majorly related to baby care and personal care, indicating the sustenance of conscious shoppers in the city. As a result, sellers in Karimpur…

25 May

Colgate Strong Teeth reminds good nutrition starts with Strong Teeth

Business Correspondent0 CommentsBusiness, IndiaColgate Strong Teeth

Colgate-Palmolive (India) Limited, the market leader in oral care, announced the new identity of India’s biggest toothpaste brand - Colgate Strong Teeth with its latest campaign ‘Daant Strong Toh Main Strong’. The brand puts the spotlight on the link between Strong Teeth and Nutrition and the significant role of the strength of teeth to chew all kinds of food to aid in better digestion, and hence the body absorbs better nutrition. This is also the first time the brand showcases the nation’s heartthrobs - Shahid Kapoor and Rana Daggubati playing the role of new-age dads, deeply invested in their child’s…

25 May

Flipkart’s Shopsy Summer Store in Bankura records 12X growth

Business Correspondent0 CommentsBusiness, IndiaBankura, Flipkart’s Shopsy

Flipkart’s Shopsy recently launched the Summer Store. It is a unique curation to address customers’ nuanced seasonal needs by offering a wide range of products. As a testimony to this endeavor, sellers in Bankura recorded nearly a 12X growth in sales bolstered by the summer store initiative. The summer store recorded increased traction from male buyers which indicates a positive male reseller growth in Bankura. Shopsy Summer Store is a one-stop shop for products ranging from electronics, personal care, baby care, food and beverages, apparel, swimwear and kitchenware including air conditioners, deodorants, baby sunscreen, aerated drinks, cotton clothes for men…