Shopsy – Flipkart’s social commerce platform, recently launched the Summer Store, a unique curation to address customers’ nuanced seasonal needs by offering a wide range of products across categories under one umbrella. As a testimony to this endeavor, sellers in Krishnanagar recorded nearly a 34X growth in sales bolstered by the summer store initiative. The summer store recorded increased demand across consumer cohorts contributing to positive growth in Krishnanagar. Amongst several categories, Personal Care emerged as top priority for customers with a demand for products such as multivitamins, food supplements, skin creams and makeup topping the charts.
Shopsy Summer Store is a one-stop shop for products ranging from electronics, personal care, baby care, food and beverages, apparel, swimwear and kitchenware including air conditioners, deodorants, baby sunscreen, aerated drinks, cotton clothes for men and women, swimsuits and juicer mixer grinders. By providing a simplified social media interface, Shopsy is able to overcome user apprehension of trust and authenticity while shopping online. Leveraging their local network, Shopsy users are able to share catalogs of Flipkart’s wide range of products over social media and communication apps to conduct business. Shopsy has also played a key role in enabling and empowering the sellers in Krishnanagar.
Shopsy strives to deliver on its promise of building a community that truly democratizes commerce in the country, since its launch in July 2021. Shopsy has over 2.5 lakh sellers on the platform who provide 150 million products across 800+ categories and is on track to enable over 25 million online entrepreneurs by 2023.
