23
Jul
Chupa Chups, the iconic confectionery brand from Perfetti Van Melle India, has launched a quirky new campaign titled “Samajh Ke Bahar Hai”, celebrating the unpredictable fusion of sweet and sour flavours. Anchored by a lighthearted TVC, the campaign captures how the brand’s Sweet & Sour Belts can transform even mundane moments—like a friendly game of carrom—into a hilarious whirlwind of chaotic fun. The TVC shows a group of friends enjoying carrom, only to be thrown into a surreal spiral of rule-breaking amusement once they taste the jellies. It mirrors the core campaign message: “Samajh Ke Bahar Hai, Jaise Chupa Chups…
