Business - The Purbottar

19 Sep

Ather 450X to hit the roads from November

editor0 CommentsBusinessAther

Ather Energy, one of India’s first smart electric two-wheeler makers announced the deliveries of their flagship scooter Ather 450X, one of the quickest scooters in the 125cc category to begin from November. Ather confirmed that by Q1 of 2021 the Ather 450X will be seen on roads across 10 cities including Bengaluru, Chennai, Hyderabad, Mumbai, Pune, Delhi, Ahmedabad, Kochi, Kolkata and Coimbatore. The deliveries will begin in a phased manner beginning with Bengaluru and Chennai first and then the rest of the cities. In order to let people experience the vehicle, Ather will begin test rides starting October across all…

16 Sep

McDowell’s No 1 renovates its brand portfolio

editor0 CommentsBusiness

The country’s largest selling whisky, McDowell’s No1 announced a complete brand renovation. The new approach will incorporate a new logo unit, a better-balanced whisky and a sustainable packaging- the biggest change for the brand since its launch in 1968. The new campaign #TheNewNo1 & #ChangedWithYou pushes all the boundaries with its communications by becoming progressive, inclusive, confident, young and aspirational. The brand will also for the first-time feature women in all its communications - offline & online. The new pack is aimed at modernizing the brand McDowell’s No1. The pack design retains elements that are distinctively McDowell’s including the recognizable…

15 Sep

Flipkart to upskill all new employees with training

editor0 CommentsBusinessBigBillionDays, Flipkart, Joboffers, Kirana

Flipkart is undertaking training programs for its direct hires in various aspects of the supply chain. The training will help impart future-ready skills for the participating workforce. For lakhs of seller partners, MSMEs and artisans etc., who also start preparing for the festive season months in advance, Flipkart provides separate training. Flipkart will help generate over 70,000 direct and lakhs of indirect seasonal jobs for the upcoming festive season and Flipkart's Big Billion Days (BBD). While creating direct job opportunities across Flipkart's supply chain, there will also be additional indirect jobs created at Flipkart's seller partner locations and kiranas. This…

14 Sep

Maruti Suzuki Eeco celebrates completion of 10 years

editor0 CommentsBusinessEECO, Maruti Suzuki

Eeco, Maruti Suzuki’s iconic versatile van, celebrates completion of 10 glorious years. Owing to its practical and spacious design, along with powerful performance, Maruti Suzuki Eeco has dominated the country’s Van segment for over a decade. With a successful run for over a decade, the versatile van has crossed 7-lakh unit cumulative sales and enjoys an undisputed leadership with 90% market share in the van segment. Eeco has earned the distinction of being ideal for family travel, while simultaneously being a dependable business vehicle. The multipurpose van has established a strong foothold with its excellent mileage, best-in-segment comfort, space, power…

14 Sep

Hrithik Roshan ‘On Top Of The World’ with Arrow

editor0 CommentsBusiness, Entertainmentarrow, hrittik roshan

The American menswear brand from Arvind Fashions Limited, ARROW announced fashion icon and superstar, Hrithik Roshan, as a brand ambassador and kicked off its campaign ‘On Top of the World’ featuring the actor. This announcement comes ahead of the brand’s big-city expansion plans and launch of 25 new ‘New York’ style fashion stores. This ‘On top of the world’ campaign draws inspiration from an iconic 1930’s photograph at Rockefeller Plaza, New York. The ARROW Campaign is conceptualized by WYP Creatives and shot by ace director and photographer, Tejal Patni. Read More - vodafone-idea is now Vi The campaign ‘On Top…

14 Sep

Vodafone Idea Limited launches new brand ‘Vi’

editor0 CommentsBusinessvi

Two of India’s most popular brands Vodafone and Idea are now ‘Together For Tomorrow’ giving birth to a new brand called ‘Vi’ (read as ‘We’). Vodafone Idea Limited (VIL) communicated its new unified consumer brand identity and positioning through a virtual launch. The integration of two brands is a culmination of the largest telecom integration in the world. Vi is designed to help customers move ahead in life, for a better today and a brighter tomorrow. Vi is future ready and is committed to dynamically serve and enable a digital society. With the launch of the new brand, Ravinder Takkar,…

11 Sep

OnePlus launches its Experience Store in Guwahati

editor0 CommentsAssam, Businessguwahati, oneplus

OnePlus, a global technology brand has opened its first OnePlus Experience Store in Assam. With the launch of the new OnePlus Experience Store in Guwahati, also it's first in the Northeast region, the brand aims to expand its retail footprint further in the region. The state-of-the-art OnePlus Experience Store is located at City Center Mall, Christianbasti and is spread over 1000 sq. ft. The store also features the special OnePlus coffee experience, making it a one-of-a-kind premium retail experience for customers in the city. Customers in Guwahati can now directly access a range of products by the brand, including its…

11 Sep

Micro ATM is a game-changer, says RapiPay

editor0 CommentsBusinessMicro ATM, RapiPay

RapiPay, India’s fastest-growing fintech company that uses a franchised retail network to provide Banking Business Correspondents (BCs) services to customers has recently launched Micro ATMs (mATMs) pan India. The company, which is the Fintech subsidiary of Capital India Finance Limited (CIFL), firmly believes that for ATM cash withdrawals, Micro ATMs are a game changer for Indian consumers, especially the marginalized population located in Tier 2, 3 towns and rural India. Mr. Yogendra Kashyap, MD & CEO, RapiPay said, “Our Micro ATMs have received a tremendous response from the market and we have been able to install over 25,000 devices within…

10 Sep

AI-powered voice chatbot LiGo on Google Assistant

editor0 CommentsBusinessGoogle Assistant, LiGo

Customer service chatbot 'LiGo' has been introduced by ICICI Prudential Life Insurance on 'Google Assistant'. This would enable the Company's policyholders to have their queries addressed by simple voice commands such as "Ok Google, I want to speak to ICICI Prudential Life LiGo" or "May I talk to ICICI Prudential Life LiGo". Customers can instantly access information on their policies by activating 'Google Assistant' on their Android smartphones and speaking out their policy number or registered phone number. It is as simple as asking Google for directions or traffic. Expanding its innovation quotient by leveraging digital technologies such as Artificial…

10 Sep

East of India’s PQ is higher than the national average

editor0 CommentsBusinessEASTERNINDIA, MAXLIFE

Max Life Insurance Company Limited (Max Life) unveiled the findings of the COVID-19 edition of its flagship survey ‘Max Life India Protection Quotient- Express’ (IPQ Express). The digitally savvy, urban respondents of East of India revealed a protection quotient of 46 during COVID-19 times, a point higher than the national average of 45. While South and North India recorded the highest life insurance ownership at 78%, East of India too demonstrated life insurance ownership of 77%, followed by the West region (ownership of 73%). The region’s life insurance knowledge index also stood at 67, higher in comparison to North (66)…