Business - The Purbottar

16 Aug

Nissan India rolls out nation’s first 10-year warranty for Magnite, eyes long-term market trust

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Nissan Motor India has unveiled the country’s first 10-Year Extended Warranty Plan for its flagship SUV, the New Nissan Magnite, which recently earned a Global NCAP 5-star rating for adult occupant safety. The initiative positions Nissan as a forward-thinking player, aligning with international best practices in customer retention and brand loyalty. The plan, applicable only to vehicles with the standard 3-year warranty, offers flexible coverage — 3+7, 3+4, 3+3, 3+2, and 3+1 years — at just 22 paise per km or INR 12 per day. For the last three years, coverage is limited to engine and transmission, following seven years…

16 Aug

Rasna revives iconic Jumpin, targets INR 1000 cr RTD market with pan-India launch

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Rasna Pvt. Ltd., the world’s largest manufacturer of instant beverages, has officially launched the all-new Jumpin, a 100% Indian-made ready-to-drink (RTD) fruit juice, coinciding with India’s 79th Independence Day. The launch aligns with Prime Minister NarendraModi’s call to promote Swadeshi products under the “Be Indian, Buy Indian” campaign. With this move, Rasna enters the RTD segment, aiming to capture a share of the growing INR 1000 crore market. As part of the celebrations, Rasna distributed Jumpin beverages to Border Security Force (BSF) personnel and their families, honoring their dedication to national security. Speaking at the launch, Rasna Group Chairman Piruz…

14 Aug

Vishal Mega Mart shares upgrade 8% to all-time high on strong earnings

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Vishal Mega Mart shares hit an all-time high on Thursday, August 14, after the company announced stellar June quarter results. Vishal Mega Mart on Wednesday reported a 37.2% year-on-year rise in its consolidated net profit to ₹206 crore in the first quarter of financial year 2025-26 (Q1FY26). Its profit stood at ₹150 crore in the same period of the previous fiscal. The rise in its profit was due to improved cost efficiency across all regions and the benefits of operating leverage that came with its expansion. The company's revenue from operations during the quarter under review grew 21% year-on-year to…

14 Aug

Tanishq expands Kolkata footprint with grand Baruipur store launch

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Tanishq, India’s leading jewellery brand from the Tata Group, expanded its retail footprint with the inauguration of a new store in Baruipur, Kolkata. The grand launch was officiated by Mr. C K Venkataraman, Managing Director, Titan Company, and Mr. Alok Ranjan, Circle Business Head, Tanishq. As part of the celebrations, the brand is offering a free gold coin on every purchase from 14th to 16th August 2025. The store is located at Padma Pukur, Baruipur Kulpi Road, opposite Padma Pukur Petrol Pump. Spanning 5,000 sq. ft., the Baruipur store showcases a wide range of Tanishq jewellery, including plain gold, diamonds,…

14 Aug

Vi Movies & TV drives OTT growth with Independence Day livestreaming and curated content

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Vi Movies & TV, the content aggregator platform from Vi, is witnessing a surge in viewer engagement ahead of India’s 79th Independence Day, combining live events with curated patriotic content from top OTT platforms. The platform enables Vi users to stream the Flag Hoisting ceremony and Prime Minister Narendra Modi’s address live from the Red Fort, New Delhi, free of subscription, while also offering a special watchlist featuring films and series such as Uri: The Surgical Strike, Mukhbir – The Story of a Spy, Sam Bahadur, Avrodh: The Siege Within, and Neerja. With subscription plans starting at Rs. 154, Vi…

14 Aug

Tide launches fixed deposit feature to boost SME earnings

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Tide, a leading business management platform for SMEs, has introduced Fixed Deposits (FDs) on its app, enabling small businesses to earn competitive returns in a fully digital, paperless process. With interest rates up to 8.84% per annum and tenure options from 7 days to 60 months, SMEs can now invest idle funds starting at ₹1,000 through RBI-regulated banks and NBFCs, including Suryoday Small Finance Bank, Bajaj Finance Ltd., and Mahindra Finance. The feature aims to address gaps highlighted by RBI and CRISIL data, which show over 85% of SME funds lie in low-yield current accounts, while 60% of SMEs prefer…

14 Aug

HMSI inaugurates its new sales and service outlet—Jainco Honda in Assam

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Honda Motorcycle & Scooter India (HMSI) has strengthened its presence in the Northeast by inaugurating a new authorized main dealership, Jainco Honda, at MG Road, Jorhat, Assam. The outlet offers Honda’s 4S solutions — Sales, Service, Spare Parts, and Safety — under one roof, aiming to provide a complete two-wheeler experience. The dealership will showcase HMSI’s full product portfolio, including four scooter models — Activa and Dio in the 110cc segment, and Activa 125 and Dio 125 in the 125cc segment — along with ten motorcycle models ranging from 100cc to 200cc, including Shine 100, Unicorn, and Hornet 2.0. A…

13 Aug

Aditya Birla Lifestyle Q1 profit upgrade 5%

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New Delhi: Aditya Birla Lifestyle Brands Ltd (ABLBL) on Wednesday reported that its consolidated net profit rose 4.92 per cent to Rs 24.06 crore in the June quarter of FY26. It had reported a net profit of Rs 22.93 crore in the April-June period a year ago, according to a regulatory filing by the Aditya Birla Group, formed after the split of the Madura Fashion & Lifestyle business. This is the first quarterly result of ABLBL, which was listed on the bourses on June 23, 2025, after the split. ABLBL's operating revenue grew 3.14 per cent to Rs 1,840.58 crore…

13 Aug

TAFE honours grassroots agri-innovators in Massey DYNASTAR Contest Season 2

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Tractors and Farm Equipment Limited (TAFE), maker of the iconic Massey Ferguson tractors, concluded the second edition of its Massey DYNASTAR Contest – Season 2, recognising scalable, socially impactful agricultural innovations. The contest drew over 16,000 entries from 26 states and 5 Union Territories, with 12 finalists representing Assam, Gujarat, Karnataka, Madhya Pradesh, Punjab, Tamil Nadu, and Uttar Pradesh. The grand prize — a Massey Ferguson 254 DYNASMART 2WD tractor worth ₹8.2 lakh — went to Belgaum’s Avinash Desai for his mobile slurry dewatering machine concept. Prateek Agarwal from Hojai, Assam, secured second place with a solar-powered energy hub, while…

13 Aug

Godrej Industries brings Raksha Bandhan to the office with ‘Work Sibling’ campaign

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Godrej Industries Group (GIG) has launched a light-hearted campaign this Raksha Bandhan celebrating “work siblings” — colleagues who playfully tease, support, and share the camaraderie of real siblings. With changing family structures and more millennials choosing to have only one child, the traditional sibling bond is becoming rarer. A 2023 YouGov-Mint-CPR survey revealed that 47% of urban millennials prefer just one child. Through lifestyle platforms Godrej L’Affaire and Vikhroli Cucina, the ‘Work Sibling – India’s New Badge of Workplace Bonding’ campaign includes a satirical digital film and interactive social media activity encouraging professionals to “adopt” their favourite colleagues as official…