Business - The Purbottar

14 May

Jawa-Yezdi Motorcycles commences Taktsang Trail 2022

Business Correspondent0 CommentsBusiness, IndiaJawa-Yezdi, Motorcycles

Jawa-Yezdi Motorcycles flagged off the annual Taktsang Trail Ride from Dimapur with 14 riders riding across North-Eastern states. During the ride, the Jawa and Yezdi Nomads will cover around 1,000kms on Jawa & Yezdi motorcycles, riding through the verdant and unexplored corners of the North East. The Taktsang Trail ride has been introduced in the Jawa-Yezdi Nomad’s ride calendar to discover and explore the region’s hidden gems on challenging riding routes and exceptionally scenic landscape. The ride will also traverse through Dimapur, Jorhat, Itanagar, Tezpur, and Guwahati, where the company has already established a strong presence with its dealership and…

13 May

IBM launches STEM for Girls program

Business Correspondent0 CommentsBusiness, IndiaIBM, STEM

IBM announced a collaboration with the Department of School Education in Arunachal Pradesh to introduce the IBM STEM for Girls program in more than 130 secondary and higher secondary schools across 15 districts in the state. More than 13,500 students studying between 8th and 10th grade will have exposure to digital fluency, coding skills training and 21st-century skills including life and career skills. It is a part of IBM’s commitment to skilling 30 million people worldwide by 2030. This initiative is part of a three-year program between IBM and the state government with Quest Alliance and AlombroMayuYaku Chi AmeyAroga as…

13 May

BRAVIA X75K TV series for lifelike 4K pictures

Business Correspondent0 CommentsBusinessBRAVIA, X75K

Sony India announced the new BRAVIA X75K television series with 4K Ultra HD LED display. These next generation televisions are defined by delivering a personalized and true-to-life viewing experience. With X75K, the viewers can enter the world of true entertainment and experience thrilling games, movies in beautiful color and incredible 4K clarity with clear and natural sound. Sony’s new X75K TV series is available in 165 cm (65), 140 cm (55), 126 cm (50) and 108 cm (43). These models will be available across all Sony Centers, major electronic stores and e-commerce portals in India from 2 May onwards. Price range…

13 May

Etsy partners with NEHHDC to support artisans

Business Correspondent0 CommentsBusiness, IndiaEtsy, MoU

The global marketplace for unique and creative goods Etsy has partnered with the North Eastern Handicrafts and Handloom Development Corporation to support small sellers, weavers and artisans by providing them with market access and enablement support. Etsy will work with the NEHHDC to develop enablement programs specifically designed for artisans from the North East including modules on online selling and entrepreneurship and the opportunity to access a wider market for their products. Etsy aims to equip artisans, creators and small entrepreneurs in the Indian handicrafts sector with important tools and resources to start and manage online businesses. It will provide…

13 May

CPSEs to explore innovative ways to drive skill development

Business Correspondent0 CommentsBusiness, IndiaCPSEs

The Ministry of Skill Development and Entrepreneurship (MSDE) organized a virtual workshop with Central Public Sector Enterprises (CPSEs). CPSEs were briefed on the latest reforms and initiatives undertaken by the ministry and were encouraged to engage more apprentices. The workshop was attended by CMDs, HR managers,s and CSR heads of more than 100 CPSEs who shared their work on apprenticeship training. MSDE stated that all companies should register themselves on the Skill India portal. CPSEs were encouraged to enhance the number of apprentices engaged by them to max 15% of the total employee strength including contractual staff in the current…

13 May

Katrina Kaif with Ayurvedic personal care brand Medimix

Business Correspondent0 CommentsBusiness, IndiaAyurvedic, Katrina Kaif, Medimix

One of India’s leading Ayurvedic personal care brands Medimix announces Katrina Kaif as its brand ambassador. Medimix has grown synonymous with ‘skincare, the natural way’ over the last 50 years. With its positioning “Get SkinFit with Fast Acting Ayurveda”, the brand aims to reach the youth who are increasingly getting conscious of chemical-free, natural-ayurvedic products without compromising on efficacy. Katrina Kaif has chosen to go skin fit by trusting the goodness of Ayurveda and its best ingredients in the Medimix Soap & Bodywash range. In the new campaign, Katrina will personify a girl, bold in her pursuit, pushing boundaries to…

13 May

Arohan Financial Services support women entrepreneurs

Business Correspondent0 CommentsAssam, Business, IndiaArohan, Financial Services

Microfinance has been playing an invaluable role in transforming the lives of the weaker section of society by making them financially independent and self-sufficient. The industry bodies and the microfinance institutions collectively helped the women entrepreneurs sail through the turmoil due to pandemics and overcome its impact on their business and other challenges. During Covid Pandemic, the low-income group was worst affected, resulting in a significant reduction in regular income and in some cases leading to business loss. But the inspiring story of a spirited woman entrepreneur Disha Sonowal of Dibrugarh, Assam portrays that achieving business success is a matter…

13 May

DSP Flexi Cap Fund completes 25 years

Business Correspondent0 CommentsBusiness, IndiaDSP Flexi Cap

DSP Investment Managers announced the 25-year completion of the DSP Flexi Cap Fund. Launched on 29th April 1997, it has a proven portfolio that has been through many market cycles and has delivered returns of 19.1% CAGR (Compounded Annual Growth Rate) since inception. Rs 1 lakh invested at inception in DSP Flexi Cap Fund would have grown to over Rs 78 lakh by now, whereas a similar investment in Nifty 500 TRI would have grown to Rs 31.74 lakh. It takes a structured approach to invest by focusing on business longevity, prudent management and growth sustainability. The BMG Framework followed…

13 May

Intense Cool soap promises up to 5°C cooler experience

Business Correspondent0 CommentsBusinessdettol, soap

Dettol, India’s leading germ protection brand, launched its new campaign for Dettol Intense Cool soap that gives up to 5°C cooler experience with odour protection leaving skin feeling fresh with every wash. Dettol Intense Cool soap and its trusted germ protection are packed with cooling agents such as Menthol that generate an icy-cool bathing experience and an invigorating, refreshing fragrance. The soap contains naturally derived ingredients and glycerine to keep skin moisturized and healthy while removing 99.9% odour causing germs and leaving one feeling cool, clean, and fresh. Recommended by IMA, Dettol Intense Cool soaps are available on a promotional…

13 May

HOTEL PALACIO NEWLY LAUNCHED ‘ABACUS BREWING CO. & KITCHEN’

editor0 CommentsAssam, Business

Abacus Brewing Kitchen & Co. is a new microbrewery in Guwahati's Hotel Palacio, Khanapara. 'ABACUS' serves a wide variety of superb, international handcrafted beers, brewed right here to suit every taste. From the 13th to the 31st of May, ABACUS delivers to Guwahati the Northeast's First Ever International Burger & Craft Beer Fest,'BURGER & BREW.' Along with freshly brewed craft beer, one may savour a choice of delectable classic and unique burgers inspired by a variety of global flavours (country wise). The festival menu features a broad selection of burgers, including 'The Great American Burger,' 'Chicken Schnitzel Burger,' Nagasaki Pork…