Business - The Purbottar

23 Aug

Medanta pushes early detection of heart and kidney diseases, expands reach to Northeast

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The Medicity, Gurgaon, recently named Best Private Hospital in India by Newsweek for the sixth consecutive year, has highlighted the urgent need for early detection and integrated treatment of coronary artery disease (CAD), valvular heart disease (VHD), and related renal ailments. At a medical session in Itanagar, Dr. Praveen Chandra, Chairman of Interventional Cardiology at Medanta, stressed that minimally invasive surgeries, robotic procedures, and advanced interventions like TAVR and next-generation angioplasty have transformed outcomes for high-risk patients. “The benefits are greatest when disease is detected early. A proactive approach can prevent complications and save lives,” he said. Dr. Debabrata Mukherjee,…

23 Aug

Axis Max Life launches all-in-one app with wellness benefits to enhance customer experience

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Axis Max Life Insurance Limited, formerly Max Life Insurance Company, on Tuesday launched its new mobile app aimed at simplifying life insurance management and providing a holistic customer experience. Available on both Android and iOS platforms, the app integrates policy management with wellness services, marking a significant step in the company’s digital transformation. The app allows users to raise service requests with real-time tracking, access policy documents instantly, monitor fund performance, make secure premium payments, and purchase new policies online. It also introduces a wellness benefit offering complimentary health assessments, annual check-ups, 24x7 health support, personalized wellness plans, step tracking,…

23 Aug

Axis Mutual Fund launches Axis Nifty500 Quality 50 Index Fund to offer low-cost high-quality equity exposure

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Axis Mutual Fund has announced the launch of the Axis Nifty500 Quality 50 Index Fund, an open-ended index fund tracking the Nifty500 Quality 50 TRI. The fund, managed by Mr. Karthik Kumar and Mr. Hitesh Das, aims to provide investors a simple, transparent, and cost-efficient route to invest in 50 high-quality companies selected from the broader Nifty 500 universe. The Nifty500 Quality 50 Index selects companies based on strong return on equity, low financial leverage, and stable earnings growth, offering both resilience during market volatility and competitive long-term returns. Historically, the index delivered a 15.6% CAGR over 15 years compared…

23 Aug

Godrej Agrovet unveils Ashitaka, a new herbicide to boost maize yields

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Godrej Agrovet Limited, a leading player in India’s agri-business sector, has launched Ashitaka, a novel herbicide for maize crops, developed in collaboration with ISK Japan. Designed to tackle grasses and broad-leaved weeds, the solution aims to help farmers achieve higher productivity during the critical early growth stages. When applied at the 2–4 weed leaf stage, Ashitaka significantly reduces crop-weed competition, ensuring better soil moisture and nutrient utilization. Rajavelu NK, CEO of Godrej Agrovet’s Crop Protection Business, said, “Effective weed management during early growth is crucial for maize productivity. Ashitaka, a first-of-its-kind solution in India, empowers farmers to improve yields and…

23 Aug

Zee Entertainment shares upgrade nearly 6% on heavy trading

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Zee Entertainment shares rose 5.93% to hit an all-time high of ₹124 on the BSE. On the National Stock Exchange, Zee Entertainment shares gained 5.98% on higher than usual trading volumes. Zee Entertainment shares traded on the National Stock Exchange more than doubled to over 1.25 crore shares as against an average daily turnover of 66 lakh shares. On the BSE, 11.09 lakh shares were traded in the last two weeks as against an average daily turnover of 2.97 lakh shares. The stock was among the top gainers in the Nifty 500 index. Meanwhile, Zee Entertainment has informed the exchanges…

23 Aug

86% in East India see dengue, malaria as year-round threat: Goodknight Survey

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A new survey by Goodknight, India’s leading household insecticide brand under Godrej Consumer Products Ltd. (GCPL), has revealed that 81% of Indians fear mosquito-borne diseases like dengue and malaria can strike at any time of the year, not just during monsoons. East India showed the highest concern, with 86% respondents agreeing to the year-round risk, followed by West (81%) and North and South (80%). The pan-India study, conducted by YouGov, highlights how climate change, urbanisation and changing environmental conditions have led to year-round breeding of mosquitoes. India recorded over 2.33 lakh dengue cases last year, underscoring the need for constant…

23 Aug

Approach Communications bags Sure Real Pictures PR & Communications Account

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Approach Communications, an award-winning PR and Communications agency, has been appointed as the official PR and Communications partner for Sure Real Pictures, an innovative production house dedicated to crafting compelling stories for Gen Z and Millennials. This partnership marks a significant step for Sure Real Pictures as it launches its debut feature film, Liberation, and embarks on an ambitious journey to create impactful films, web series, and digital content for a global audience. Sure Real Pictures, founded by Kanishk Kadam and Ankit Kadam, is focused on delivering thought-provoking narratives that resonate with younger generations. Their debut film, Liberation (2025), directed…

23 Aug

CGC Jhanjeri transitions into CGC University, Mohali with industry-integrated vision

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Chandigarh Group of Colleges (CGC), Jhanjeri has officially transitioned into CGC University, Mohali, marking a significant milestone in its 25-year legacy. The announcement was made at a high-profile press conference at JW Marriott, Chandigarh, attended by academic leaders and corporate representatives from IBM, KPMG, EY, Cognitel, Microsoft, Autodesk, Meta, and Imarticus Learning. Founder Chancellor S. Rashpal Singh Dhaliwal described the move as his “commitment to society,” stressing that quality education must be accessible to all. Managing Director Arsh Dhaliwal highlighted his vision of making CGC University India’s first “Industry-Integrated Learning Capital”, bridging academia and employability with futuristic, tech-enabled curricula. The…

23 Aug

Titas Footwear secures Mohta family backing, announces Rs 50 cr investment for expansion

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Kolkata-based footwear brand Titas Footwear Pvt. Ltd. has entered a new growth phase with the Mohta family acquiring a majority stake and committing an investment of ₹50 crore over the next three years. The move marks a strategic shift after three decades of operations under Global Footwear & Leathercraft Industries. A new leadership team led by Anirudh Mohta will oversee the company’s transition, focusing on brand development, retail expansion, and customer-centric innovation. “Titas is synonymous with quality, comfort and longevity. Our aim is to make Titas a preferred family footwear destination with world-class products,” Mohta said. The newly formed company…

22 Aug

Screen Awards 2025 goes digital-first with YouTube, unlock new market opportunities

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The Indian Express Group has redefined the Screen Awards 2025 with a digital-first strategy, announcing YouTube as the exclusive partner to stream the event. The shift underscores a growing trend in India’s entertainment economy, where cinema and digital platforms increasingly converge to tap into evolving consumer habits. Executive Director Anant Goenka highlighted that the awards will honour storytelling beyond box office numbers, while YouTube India’s Managing Director Gunjan Soni described the partnership as a cultural and commercial milestone, merging Bollywood stars with influential digital creators. With YouTube reaching four out of five internet users in India and generating over 7.5…