Business - The Purbottar

28 Sep

Experts emphasize appropriate management and adherence to treatment on World Chronic Myeloid Leukemia Day

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World Chronic Myeloid Leukemia Day on 22nd September 2022, leading medical experts emphasize the need of creating awareness about the condition, a relatively uncommon type of bone marrow and blood cancer. Chronic Myeloid Leukemia (CML) occurs with an incidence rate of 0.4 to 3.9 per 100,000 patients, which increases with age and has a slight male preponderance. It is a chronic disease in which patients must take lifelong treatment and hence, experts stress its appropriate management and adherence to treatment. CML occurs due to spontaneous chromosome mutationwhich causes diseased white blood cells to build up in huge numbers, crowding out…

28 Sep

GOVERNMENT SHOULD MAKE IP CERTIFICATION MANDATORY FOR IPAs

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The Union Government should make Indian Pharmacopoeia (IP) certification mandatory for isopropyl alcohols (IPA) used in pharma applications as usage of imported IPA is fraught with risks. Indian IPA manufacturers allege that cheap imported IPA, fails to meet various critical parameters covered in Pharmacopeia Standards such as UV absorbance test, identification of unsaturated hydrocarbons and rapidly carbonizable material. They further added use of such sub-standard non-pharma grade IPA adversely affects the quality of the drug exposing millions of Indian consumers to severe health hazards. It also jeopardises the reputation of the country’s pharma industry. IPA, commonly called isopropanol, is a…

28 Sep

Amazon Great Indian Festival 2022 witness record participation from across India

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Amazon.in has flagged off the biggest ever 36 hours of shopping with Prime Early Access and day 1 of the Great Indian Festival. Amazon.in saw single largest day of Prime sign ups; 1.9X higher than last year with 68% coming from Tier 2 & 3 cities. In the first 36 hours, small and medium businesses, startups, artisans, women entrepreneurs offered the largest selection of products and sold around 10 lakh unique products to customers across India. During the 24 hrs ‘Prime Early Access’, 1.75X growth of seller sign-ups during Prime Early Access versus an average business day. Amazon.in saw single…

28 Sep

Vi Business Partners with Trilliant to Provide IIoT Solutions

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Vi Business, the enterprise arm of leading telecom operator Vodafone Idea Limited (VIL), has announced its partnership with Trilliant®, a leading global provider of utility solutions for Advanced Metering and Smart Grid systems. The partnership will help Vi Business and Trilliant leverage joint domain expertise to create and implement integrated IoT solutions for Advanced Metering Infrastructure (AMI) projects in India. Collaboration with Trilliant will allow Vi Business to leverage its global experience of Unity Suite Head End System (HES) that complies with IS 15959, enabling both daily meter reads and interval data. The partnership offers Discoms complete network visibility, transparency…

26 Sep

Tata Motors sets new benchmarks in pickups with Yodha 2.0, Intra V20 bi-fuel and Intra V50

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Tata Motors, India’s largest commercial vehicle manufacturer, has launched the Yodha 2.0, Intra V20 bi-fuel and Intra V50. These rugged and tough pickups come with bold new design and offer the highest load-carrying capacity, largest deck length, longest range and are equipped with several modern features essential for a safe and comfortable drive. The new Yodha 2.0, Intra V20 bi-fuel and Intra V50 are ideal to service the diverse mobility needs of the fast-growing agriculture, poultry and dairy sectors as well as the expanding delivery requirements of FMCG, e-commerce and logistics sectors. Each of these pickups offer the lowest total…

26 Sep

Britannia launches the new Treat Croissant with a TVC conceptualized by Lowe Lintas

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Britannia Industries has forayed into the Western Snacking space with the launch of the all new Treat Croissant. Staying true to its promise of delivering ‘Exciting Goodness’, the brand has made Croissant – a popular European snack accessible to the Indian consumer. The Britannia Treat Croissant is available in 3 flavours - cocoa, vanilla & mixed fruit starting at Rs 20. Britannia launched the new Treat Croissant with a TVC conceptualized by Lowe Lintas. The campaign titled ‘Don’t Dare Compare’ emphasizes on the elevated snacking experience that the product delivers. The campaign features celebrity choreographer, actor and director – PrabhuDeva,…

26 Sep

Indian Swachhata League to support Garbage Free Cities.

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Lakhs of enthusiastic youth of India have formed teams to participate in the Indian Swachhata League that will launch a massive campaign to keep their cities garbage free. Under the aegis of the Union Ministry of Union Minister Mr. Hardeep Singh Puri declared the Indian Swachhata League open on September 9. 1800 plus cities have registered for the Indian Swachhata League. 47 cities with Million plus citizens have registered for the league. The top three states with maximum participation based on percentage of Urban Local Bodies (ULBs) participating in the Indian Swachhata League are Odisha-100%, Assam-99% and Chhattisgarh-97%. The unique…

26 Sep

India’s own Swadeshi Size chart – INDIA size

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The National Institute of Fashion Technology (NIFT) has launched a national sizing survey to develop India’s first country-specific size chart, which will give Indians, clothes that fit better. The survey for mapping will collate basic data like gender, locality and age. The first phase of the survey will look into a size chart for 15-65+ years of age, while the second phase will map sizes for children. The entire scanning process will take around 15 minutes per scan. The INDIA size multicity sizing survey using non-contact human safe 3D body scanning technology will enable India to come up with standard…

26 Sep

Team India gets a big send-off for 46thWorldSkills Competition

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A strong 58-member Indian contingent was given a grand ‘Vijayi Bhava’ send-off ceremony in the capital as they gear up to compete against the best in the world at 46th World Skills Competition 2022, the biggest skills competition in the world. The competitors will be showcasing their skills in 52 trades across 15 countries in Europe, Korea, Japan, and the USA. In the current edition of the competition, Team India will compete in six new-age skills, including Industry 4.0, Robot System Integration, Additive Manufacturing, and Renewable Energy. The 58-member team has 19% women representation, indicating the rise in the stature…

26 Sep

Smoking Cessation Approach to Save Lives, need to revisit the Ban

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On the back of three years of the ban on Electronic Nicotine Delivery Systems (ENDs), the fifth edition of ET Consumer Freedom Conclave, has organised an interactive thought leadership platform, saw insightful discussion and debate on the need for an effective and cohesive smoking cessation approach to improve public health was held. Based on the theme of ‘Adopting a Smoking Cessation Approach to Save Lives’, the summit saw participation from eminent regulatory voices, policymakers, academia, scientific and medical experts, legal, think tanks, and consumer organizations amongst others who shared their perspectives on consumer freedom and the need forlegitimizing alternate harm…