Business - The Purbottar

01 Oct

Glenmark commemorates World Heart Month by organizing Public Hypertension Awareness Campaigns

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Glenmark Pharmaceuticals Limited (Glenmark), has commemorated the World Heart Month in the month of September, by organizing 300 Hypertension public awareness rallies and more than 8000 hypertension screening camps across India. These rallies were organized in association with various hospitals across the country and emphasized on a detailed conversation on spreading awareness about Hypertension and its signs and symptoms followed by a mass hypertension screening camp. While 28 such rallies have been done in Delhi, Kolkata and Mumbai; Chennai and Hyderabad have done 13 awareness rallies. One such public awareness campaign was organized by Glenmark in partnership with Association…

01 Oct

Climbing Mount Everest in a minute by taking the Heart2Heart Challenge

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Toeing the theme of World Heart Day 2022 – ‘Cardiovascular Health for Everyone’, India is taking Heart2Heart Challenge for a healthy heart – a unique physical activity campaign to inculcate the healthy habit of checking whether one’s heart is healthy or not by climbing 4 floors (60 steps) because a study published in Rev Esp Cardiol (Engl Ed) reveals so. The study further reveals that by climbing stairs one can check one’s heart health as failing to climb 4 floors (60 steps) in one-and-a-half minutes is a sign of optimal heart. By taking the Heart2Heart Challenge for Healthy Heart, one…

01 Oct

India’s own Swadeshi Size chart – INDIAsize,

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The National Institute of Fashion Technology (NIFT) has launched a national sizing survey to develop India’s first country-specific size chart, which will give Indians, clothes that fit better. The survey for mapping will collate basic data like gender, locality and age. The first phase of the survey will look into a size chart for 15-65+ years of age, while the second phase will map sizes for children. The entire scanning process will take around 15 minutes per scan. The INDIA size multicity sizing survey using non-contact human safe 3D body scanning technology will enable India to come up with standard…

01 Oct

Sony India launches new products with exciting offers for Durga Puja

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Sony India has launched compelling consumer offers and easy on pocket finance schemes to make this Durga Puja a memorable one. Sony India has announced an amazing discount of up to 30% on MRP along with cashback of upto Rs. 25,000/-. Keeping the ease of buying in mind, Sony is offering one free EMI and with EMI scheme starting from Rs. 1,024/-. As a part of the festive offering, there is also 3 years warranty on televisions. With the Durga Puja offers, customers can now elevate their entertainment experience to the next level by creating a theatre-like setup in the…

01 Oct

Nestlé India launches GERBER®cereal

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Nestlé India has launched the globally renowned brand GERBER® for toddlers with an advertising campaign ‘Bachchon se badhkar kuch nahi’ that highlights its global commitment to nutrition for more than 90 years. The ad film showcases that just like parents will go to any length to ensure that their child is happy and strong, GERBER® - for decades now -has also been dedicated to providing the best nutrition to the little ones. Because just like parents, the brand also believes that ‘Bachchon se badhkar kuch nahi’. GERBER® cereal with Power blend is available in two variants – Spinach &Carrot and…

30 Sep

[24]7.ai expands its presence in Shillong

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California headquartered [24]7.ai - a global leader in intent-driven customer solutions and contact center services, has announced expansion of operations in Shillong, Meghalaya. The company's customers include Fortune 500 companies worldwide. [24]7.ai will offer local youth the opportunity to work with international brands on new-age technology services like Chat and Voice processes, which will help them build their careers and provide them with enormous learning opportunities. The company has already started actively recruiting local talent at its current facility in Laitmukharah, Shillong, as it scales up operations with a 350-seat state-of-the-art facility at the Shillong Tech Park. [24]7.ai is the…

30 Sep

Niva Bupa Health Insurance Marks Its Entry in Nadia

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Niva Bupa, one of India’s leading standalone health insurance players has announced its entry in Nadia, as part of its next phase of growth in the hinterland of India. Niva Bupa aims to provide health coverage to around 6,000 people of Nadia in the next 5 years. Customers can avail cashless hospitalization in 15 network hospitals located in the region and have access to 8,800+ hospitals across the country. Niva Bupa targets to clock over INR 5 crore gross written premium in the next 5 years in Nadia. The company will also bring business opportunities for people as it plans…

30 Sep

Get ready to Go.evwith Tiago.ev!

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Tata Motors, India’s leading automobile manufacturer and the pioneer of the EV evolution in India, has announced the launch of the newest member of its EV family – The Tiago.ev. Mobilising India towards the future, the Tiago.ev is set to charm the country with its exciting, effortless, eco-friendly and premium EV drive experience. With special introductory prices starting INR 8.49 Lakh (All India - Ex-showroom), for the first 10,000 customers (of which 2000 will be reserved for the current owners of Nexon EV and Tigor EV), bookings for the Tiago.ev will start on October 10, 2022. Customers can reserve their…

30 Sep

Parle Products partners with Madhumita Sarcar

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Parle Products has partnered with popular actress Madhumita Sarcar to launch two new TVCs for Parle Top Crackers, promoting its rich buttery taste. The TVCs centered around humorous situations in everyday life, depict the experience of light and crispy crackers which mesmerizes consumers with the smoothness of its fine buttery flavour. Conceptualized by Rediffusion Brand Solutions, the campaign features actress Madhumita Sarcar embodying the sensation of the buttery experience through two amusing tvc films. The campaigns resonate with Parle Top Crackers’ tagline of ‘itni buttery ki zubaan fislay’, showcasing yet again how the overflowing richness of the crackers gets one…

30 Sep

Uber first ridesharing company to be present in all 7 Northeast sister states

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Uber has announced the expansion of its footprint in the Northeast with the launch of operations in Imphal and Itanagar with its popular Uber Moto. These launches complete Uber’s presence across all the ‘seven sisters’, making Uber the only ride sharing company to be present across the Northeast part of the country. The leading ridesharing platform already has a strong presence in Aizawl and Shillong with Uber Moto, in Guwahati with Uber Go and Uber Moto, and in Dimapur and Agartala with Uber Auto. With this expansion, Uber remains committed to offering convenient, affordable, and safe mobility solutions to more…