Business - The Purbottar

28 Feb

Okaya EV launched the new E-Scooter Faast F2F

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Okaya EV, India's fastest-growing electric vehicle brand, has unveiled a new electric scooter “Faast F2F”. With a remarkable range of 70–80 km on a single charge and a top speed of 55 km/h depending on the load, it’s ideal for city rides. Okaya Faast F2F is designed for those who are seeking for a dependable, economical, and pleasant city scooter. Okaya has launched the Faast F2F electric scooter, powered by 800W-BLDC-Hub Motor and 60V36Ah Lithium ION-LFP battery, with a 2-year warranty. It is aimed at students, young professionals, and home-makers to increase the adoption of electric vehicles. Okaya Faast F2F…

28 Feb

Say Darr Ke Aage Jeet Hai with Mountain Dew & Hrithik Roshan

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Mountain Dew® has always maintained that the difference between ‘ordinary’ & ‘extraordinary’ is the decision to move beyond fears & self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping and thought-provoking cinematic TVCs, Mountain Dew® unveiled its new film featuring brand ambassador, Hrithik Roshan. With larger-than-life, high-octane stunts and an inspiring storyline, the new campaign will extend the brand’s on going‘Darr Ke Aage Jeet Hai positioning across its consumers in India. The film begins with Hrithik Roshan preparing to perform a never-done-before free fall stunt in a cargo plane from a high-altitude. His…

28 Feb

Dabboo Ratnani visits Kolkata

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Dabboo Ratnani, India's top fashion and celebrity photographer, collaborated with FUJIFILM India to organize a fashion photography workshop at HHI in Kolkata. He was a brand ambassador for Fujifilm India's X & GFX Series Digital Cameras and shared his professional experience using their cutting-edge products. FUJIFILM India is a pioneer in imaging solutions and optical devices, introducing cutting-edge technologies such as advanced auto-focus technology, modern age APC sensor, adaptability to interchangeable lenses, and producing images with brilliant color quality. The brand's latest offerings under its premium GFX and X series range of cameras can capture both stills and fast-moving objects…

28 Feb

First Culture Working Group Meeting Begins in Khajuraho

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The first meeting of the Culture Working Group (CWG) was organised on Thursday in Khajuraho, famous for its grand temples with ancient and rich cultural heritage.The priority of the meeting, which runs till February 25th is mainly focused on four issues –– 'Protection and Restoration of Cultural Property', 'Promotion of Cultural and Creative Industries and Creative Economy', 'Using Living heritage for a Sustainable Future' and 'Leveraging Digital Technologies for the Protection and Promotion of Culture'. To further engage with these priorities, CWG has also developed a robust year-long program of cultural projects such as exhibitions, immersive experiences, symposiums, seminars, art…

28 Feb

India and Bangladesh Strengthen People-to-People Ties on International Mother Language Day

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To promote cultural and linguistic diversity, UNESCO designated 21st February as International Mother Language Day in 1999. The theme of the 24th edition of International Mother Language Day was ‘Multilingual Education – The need to transform education’. Programs were organized at different places on the occasion of International Mother Language Day. On this day, people in West Bengal and Bangladesh pay homage to those who sacrificed their lives for the recognition of Bengali as a language. It is celebrated as Ekushe February, 'Mother Tongue Day' or Shahid Dibash. Various processions and programs were organised in Kolkata to celebrate this day.…

27 Feb

HCL Grant endowed support to Planet earth, Innovators in Health India and Meghshala

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HCL Foundation announced the NGOs selected for the 2023 edition of its flagship program HCL Grant - which supports pioneering work in sustainable rural development in India. HCL Foundation delivers the corporate social responsibility agenda of HCLTech. Three NGOs—Planet earth, Innovators in Health (IIH) India, and Meghshala Trust will receive ₹5 crores (appx. $620,000) each for their projects under the HCL Grant endowment. This year’s winners were chosen from submissions from more than 15,000 entities, an increase of 80% versus last year. HCL Foundation has funded more than ₹130crore (appx. $16million) to NGOs since the HCL Grant program’s onset eight…

27 Feb

Anurag Thakur inaugurates the 2nd G20 FCBD

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Anurag Thakur inaugurated the 2nd G20 Finance and Central Bank Representatives (FCBD) meeting in Bengaluru. The theme 'VasudhaivaKutumbakam' reflects the importance India attaches to collaborative efforts to address global challenges. The G20 has proved its role in building consensus in times of crisis, and the program was co-chaired by Economic Affairs Secretary Ajay Seth and RBI Deputy Governor Dr. Michael D. Patra. The G20 FCBD meeting is being held from February 22-23, ahead of the G20 Finance Ministers and Central Bank Governors (FMCBG) meeting. The first FMCBG meeting after the FCBD meeting will be held from February 24-25 in which…

27 Feb

Nykaa brings back the OG serial kisser

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Add a pop of color and hydration to your lips with Nykaa’s new Serial Kisser Tinted Lip Balms - the perfect combination of color and care for the season. Rich in natural butter and oils, this makeup plus skincare hybrid glides on the lips for a dewy, juicy kiss of hydrating color. Drenched in pigment, the sheer coat will stay on for hours without drying your pouters. Time to prep your lips for that pretty pout! The Nykaa Serial Kisser Tinted Lip Balm is available in 5 fun and fruity flavors, including Strawberry, Raspberry, Pomegranate, Cherry, and Chocolate. It is…

27 Feb

Tata AIA Life introduced Tata AIA Life Fortune Guarantee Pension

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Tata AIA Life Insurance (Tata AIA Life), one of India’s leading Life Insurance Companies, has introduced a more powerful version of its flagship annuity (guaranteed income for life) plan, Tata AIA Life Fortune Guarantee Pension. The new version includes some critical improvements, including higher annuity rates and death benefits, making it a must-have for consumers to live financially independent and worry-free in their golden years. The Retirement Savings Gap in India is projected to reach USD 85 trillion by 2050*, and Indian consumers must prepare for this crisis by ensuring financial independence after retirement. Tata AIA Life Fortune Guarantee Pension…

27 Feb

5 Healthy Snacks for Kids

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Nurturing a child's hunger can be challenging due to many factors, such as nutrition, health benefits, and so on. To ensure that kids obtain the optimum nutritional value and energy from their snacks, parents must observe their eating patterns and look at alternative snacking options. Dr. Ganesh Kadhe, Director, Medical and Scientific Affairs, Abbott's Nutrition business, offers advice for parents to help them choose snacks for their children like; Hard Boiled Eggs and cheese cubes- Set yourself up for your kids’ snacking success by preparing a batch of hard-boiled eggs at the beginning of the week D.I.Y. Snack Mix-Why spend…