Business - The Purbottar

24 Sep

How GST 2.0 Spurred Consumer Frenzy?

Purbalee DuttaBusiness

The launch of GST 2.0 on September 22 marked a transformative moment for Indian consumers, sparking enthusiasm across markets even before the Navratri festivities began. The automobile sector witnessed record-breaking figures as the new tax regime removed the compensation cess on cars and reduced GST on sub-4 metre vehicles to 18%. Maruti achieved its highest-ever single-day performance in 35 years with 80,000 inquiries and 30,000 deliveries, while bookings for small cars soared 50% above typical festive levels. Hyundai and Tata Motors also saw strong numbers, with Hyundai billing 11,000 vehicles and Tata delivering 10,000 cars with 25,000 inquiries. E-commerce platforms…

24 Sep

Schneider Electric launches ‘Bring Home the Smart’ campaign in Guwahati to engage retailers, boost home electricals adoption

Business BureauBusiness

Global energy management leader Schneider Electric has launched its national retail activation campaign in Guwahati, part of the “Bring Home the Smart” initiative aimed at strengthening engagement with retailers and electricians across India. The campaign features live product demonstrations, interactive sessions, and hands-on training to enhance stakeholder knowledge and trust. The campaign highlights Schneider Electric’s latest innovations, including the Miluz Zeta switches with Air Quality Indicator for real-time indoor monitoring, motion-sensing LED foot lamps for nighttime safety, and the Wiser Smart Home Automation system offering GPS-enabled appliance control and energy management. These solutions reflect the company’s commitment to intuitive design,…

24 Sep

Renault marks Kwid’s decade with 10th Anniversary Limited Edition and refreshed lineup

Business BureauBusiness

Renault India has launched the 10th Anniversary Edition of Kwid, celebrating a decade of the car that transformed India’s entry-level segment. Limited to 500 units, the special edition is priced at ₹5.14 lakh (MT) and ₹5.63 lakh (AMT), ex-showroom pan-India. The anniversary edition, based on the Techno variant, introduces 10+ exclusive enhancements, including dual-tone colour options—Fiery Red with Black Roof and the new Shadow Grey with Black Roof. It also features shiny black Flex Wheels, yellow grille inserts, and distinctive anniversary decals. Inside, the cabin gets themed seat designs, yellow accents, illuminated scuff plates, and leatherette steering with mustard stitching.…

24 Sep

Starbucks India launches ‘AamarPujo, Aamar Starbucks’ limited-edition menu across Eastern India

Business BureauBusiness

Starbucks India is set to celebrate DurgaPujo with its first-ever Pujo-inspired menu, “Aamar Pujo, Aamar Starbucks,” launching on September 20 across select stores in Kolkata, Guwahati, Siliguri, Gangtok, Bhubaneswar, Jamshedpur, Patna, and Ranchi. The festive menu blends Eastern India’s culinary heritage with Starbucks’ signature coffee offerings, featuring dishes such as Chingri Turnover, Bhetki Bhaja Sandwich, Aloo Poshto Burger, Kasundi Chicken Burger, and Dhakai Chicken Wrap. Sweet treats include Mihidhana Brulee and Kalakand Pie, reimagining traditional Bengali mithai for a contemporary palate. Complementing the menu are two exclusive beverages: Chocolate Foam Cold Brew and Jaggery Cloud Latte. Customers can also enjoy…

24 Sep

Shyam Steel diversifies into decorative paints; launches Macaw Paints with Kartik Aaryan

Business BureauBusiness

Shyam Steel, a trusted name in India’s steel industry for over 79 years, has officially entered the decorative paints segment with the launch of Macaw Paints. Bollywood actor Kartik Aaryan has been roped in as the brand ambassador, adding youthful appeal to the new line. The brand’s tagline, “Macaw ke rang, magic ke sang”, promises bold, premium colors that aim to bring vibrancy and warmth to homes across India. The launch in West Bengal coincided with the auspicious beginning of Navratri, aligning with Durga Puja celebrations. Shyam Steel unveiled Macaw Paints at various Durga Puja pandals, symbolizing a colorful journey…

24 Sep

Mirae Asset expands footprint in north-east with new office in Guwahati

Business BureauBusiness

Mirae Asset Investment Managers (India) Pvt. Ltd. has strengthened its presence in the North-East by inaugurating its first office in Assam and 25th nationwide at Dihang Arcade, GS Road, Guwahati. The new branch is expected to enhance accessibility for investors and distribution partners across Assam and other North-Eastern states. Swarup Anand Mohanty, Vice Chairman & CEO, Mirae Asset Investment Managers, said, “The North-East has been one of the promising regions for mutual fund participation, and we have seen encouraging growth here. With our new office in Guwahati, we want to be closer to our investors and partners, ensuring they have…

23 Sep

Vi-John unveils new campaign with Ranbir Kapoor, champions originality in grooming

Business BureauBusiness

Vi-John, India’s leading shaving cream brand with over six decades of grooming legacy, has launched its new integrated campaign, “Photocopy Nahi, Original Dikho,” featuring brand ambassador Ranbir Kapoor. The campaign highlights grooming as a reflection of individuality and authenticity, rather than imitation. Ranbir Kapoor, bringing charisma to the message, said, “Today’s generation doesn’t want to blend in—they want to stand out. Grooming plays a big part in how you express your originality. I love that Vi-John is telling young men to stop being a photocopy and start owning who they are.” Conceptualized by Havas Creative India and executed with Dentsu…

23 Sep

Retail Buzz Powers Adani Stock to 20% Gain Post-Split

editorBusiness

Adani Power stock news: Shares of Adani Power Ltd rose 20% on Monday as trading resumed following a 1:5 stock split announced in August of this year. Its stock surged to a day high of Rs 170.15 per share after opening at Rs 147.9, up from the previous close of Rs 141.8. It reached the top circuit in early morning trades. The company's stock price has risen by 35% in the last two trading sessions, after SEBI gave the firm a partial clean chit on Friday (September 19) regarding related party transactions leveled by Hindenburg. Other group firms' shares also…

22 Sep

Aluminum futures prices upsurge: Fuel prices rise on new deals

editorBusiness, News

New Delhi: Aluminum prices rose by 35 paise to Rs 260.25 per kg in futures trade on Monday as speculators created new positions amid positive sentiment in the spot market. The price of aluminum contract for October delivery on the Multi Commodity Exchange rose by 35 paise, or 0.13 percent, to Rs 260.25 per kg, with a turnover of 2,040 lots. Analysts said fresh buying by traders amid demand from consumer industries supported aluminum prices in the futures market.

22 Sep

Tata Tea Gold launches limited-edition festive packs to celebrate West Bengal’s art and culture

Business BureauBusiness

Tata Tea Gold, West Bengal’s leading tea brand, today announced the launch of its Durga Pujo campaign, Banglar Shilpi Shojjito Pujo, celebrating the state’s rich cultural heritage. The campaign features limited-edition festive packs designed in collaboration with acclaimed local artists, including Goutam Sarkar, Gopal Naskar, Gourab Kundu, Anjan Bhattacharya, and Joyeeta Bose. Utilizing diverse mediums such as acrylic, oil, watercolor, dry pastels, and digital art, each pack portrays iconic Pujo rituals — from the dhaki beats of Shashti to the vibrant sindoorkhela on Dashami — offering consumers both collectible value and festive nostalgia. The campaign launch was marked by an…