Business - The Purbottar

19 Aug

Mahindra OJA set to transform farming in India

Business Bureau0 CommentsBusiness

Mahindra Tractors, a part of the Mahindra Group, has officially launched its much-anticipated, future-ready range of tractors – the Mahindra OJA – at Futurescape, an event held in Cape Town, South Africa.OJA is Mahindra’s most ambitious global lightweight tractor platform. Developed in collaboration between the engineering teams of Mahindra Research Valley, India, the R&D centre for Mahindra AFS and Mitsubishi Mahindra Agriculture Machinery, Japan, at an investment of INR 1200-crore, the new OJA range brings about a transformative shift in Light Weight 4WD Tractor design and engineering, to deliver cutting-edge innovation in tractor technology. In Cape Town, Mahindra unveiled new…

19 Aug

Elon Musk announces removal of block feature on X

Priyanka Bhowmick0 CommentsBusiness, InternationalBusiness, international

Elon Musk, the owner of X (formerly known as Twitter), has announced that the platform will remove the blocking feature for its users, saying it "doesn't make sense." However, users will still have the ability to block others from sending direct messages. Musk's move is just one of many changes since the site was acquired in a $44 billion deal last year. Currently, when a user blocks an account, it prevents that account's posts from appearing in the blocker's timeline, and vice versa. In addition, a blocked account loses the ability to send messages to the blocker and view their…

18 Aug

BYJU’S fires employees from mentoring, product expert divisions after performance review: Report

Business Correspondent0 CommentsBusiness

Edtech firm BYJU'S who has been in news for money related cases since a few months has fired its employees belonging to mentoring and product expert division after a performance review. The company said that the decision has affected the jobs of only 100 employees and the salary of August and September will be offered to them as a final settlement within the 90 days of layoffs. "As part of a periodical performance review, 100 individuals who did not meet expectations after a performance improvement plan, were let go with proper procedures. Please note, this measure is firmly rooted in…

18 Aug

Tide India introduces invoicing solution for Assam SMEs

Business Bureau0 CommentsBusiness

Tide India introduces invoicing solution for SMEs in Assam, enhancing regulatory compliance, optimizing processes, reducing costs, and increasing organizational efficiency. Small enterprises in Assam face challenges in digitizing traditional invoicing due to limited resources and technological expertise, with 50% facing challenges in bookkeeping, invoicing, technology adoption, and accounting system upgrades. Assam's SMEs need more training and IT teams for invoice creation and expense management. Tide's invoicing solution allows personalized, GST-compliant invoices via mobile app, enabling easy viewing of paid and pending invoices. Tide, launched in December 2022, helps 1 lakh SMEs in Assam improve cash flow, accounting, inventory management, and…

18 Aug

TECNO showcases its Signature Series at ‘World of TECNOlogy’

Business Bureau0 CommentsBusiness

TECNO Mobile, a global premium smartphone brand, hosted its first edition of an annual event, ‘World of TECNOlogy’, from 11 to 13 August at DLF Avenue, New Delhi, unveiling the POVA 5 series and MEGABOOK laptop on its inaugural day. The first-ever technology event by TECNO in India presented its diverse range of futuristic products across all product lines and related AIoT categories. TECNO aims to establish itself as an innovative technology-led brand providing customized solutions to meet the bespoke requirements of Indian consumers via its diverse range of smart devices. Since the beginning of 2023, TECNO has focussed on…

18 Aug

Experience Minute Maid Pulpy Orange TVC with Shraddha Kapoor

Business Bureau0 CommentsBusiness

Minute Maid Pulpy Orange, Coca-Cola's fruit juice brand, has launched its latest television commercial "How do you pulp it?" The commercial showcases the ultimate orange indulgence, combining real orange juice and zesty pulp. The film showcases various ways to consume pulpy orange, including Gulp it, Slurp it, and Chew it. Orange pulp enhances drinking experience by adding texture and providing a delightful pulpy sensation with every sip. Ogilvy's TVC showcases various ways to enjoy Minute Maid Pulpy Orange, emphasizing the pleasure of every gulp through the catchy "Chew it, Gulp it, Slurp it, How do you pulp it?" slogan. For…

18 Aug

Toyota Kirloskar launches ABCD sanitation awareness program in Raichur

Business Bureau0 CommentsBusiness

Toyota Kirloskar Motor (TKM) announced the launch of its flagship initiative -'A Behavioral Change Demonstration' (ABCD) Sanitation Program, in Raichur District of Karnataka. On the occasion of 76th Independence day celebration, at Raichur, an official Memorandum of Understanding (MoU) towards collaboration to increase sanitation awareness and for adoption of better hygiene practices,was exchanged between Dr.Sharanaprakash Ruddrappa Patil, Hon’ble District In-charge Minister,Raichur, and theMinister for Medical Education & Skill Development, Government of Karnataka and Mr. Vikram Gulati, Country Head &Executive Vice President, TKM in the presence of Mr. Chandrashekhar Nayaka L, IAS- Deputy Commissioner and District Magistrate, Raichur, andMr. Roshan R…

18 Aug

Wipro launches center of excellence on generative AI at IIT Delhi

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, INDIA

IT giant Wipro has inaugurated a new Centre of Excellence (CoE) focusing on Generative Artificial Intelligence (GenAI) in collaboration with the Indian Institute of Technology (IIT) Delhi. This partnership aligns with Wipro's commitment to investing $1 billion to drive AI-led innovation as part of the AI360 ecosystem. Housed within IIT Delhi's Yardi School of Artificial Intelligence, the Wipro CoE in GenAI will strengthen fundamental and applied research, nurture talent and advance the state-of-the-art field. "We are thrilled to partner with IIT Delhi for accelerated innovation in some of the most promising emerging areas of technology," said Subha Tatavarti, Chief Technology…

18 Aug

Monsoon diet: 3 immunity-boosting foods to boost immunity

Business Bureau0 CommentsBusiness

As the monsoon approaches, fortify your immune system with immune-boosting foods to combat seasonal illnesses and protect against infections. Explore three monsoon superfoods by Dr. Rohini Patil, Nutritionist for immune-boosting health during the rainy season. Prioritize health during monsoon by incorporating immune-boosting three superfoods like almonds, turmeric, and citrus fruits for nutrients, antioxidants, and anti-inflammatory properties. • Almonds are a nutrient-dense powerhouse with numerous health benefits, making them ideal for boosting immunity during monsoon season. They are rich in vitamin E, zinc, and antioxidants, supporting immune cell development and function. Almonds can be snacked daily, used as a topping in…

18 Aug

Sunfeast announces Shah Rukh Khan as its new Brand Ambassador

Business Bureau0 CommentsBusiness

ITC's Sunfeast Dark Fantasy announced the beginning of an exciting journey with the ‘King of Fantasy’ Shah Rukh Khan as the new face of the brand. Sunfeast Dark Fantasy introduces its renewed brand proposition, ‘Sunfeast Dark Fantasy - Har Dil Ki Fantasy’ aiming to establish a profound connection with its consumers. Shah Rukh Khan, who is loved by everyone, truly represents the fantasy of his innumerable fans across the world. This synergy between the two makes it a fantastical combination. This collaboration sets a new benchmark for the brand as the ‘King of Bollywood’ joins forces with the ‘King of…