Business - The Purbottar

11 May

Oakley and ‘Hitman’ Rohit Sharma launch next chapter of ‘Be Who You Are’ campaign

Business BureauBusiness

Oakley, the global leader in sports performance eyewear, launched the latest chapter of its powerful and inspiring campaign ‘Be Who You Are’. Fronting the campaign is none other than Rohit Sharma, to whose tune, 1.4billion hearts beat, as he leads India into its fourth World Cup title quest. This also marks Rohit Sharma’s 5th year of association with Oakley, strengthening the brand’s commitment to supporting athletes to play at the highest level and be their true, authentic selves. The new ad by Oakley showcases the authenticity, passion, and self-belief of an athlete's journey, with Rohit leading the narrative. The ad…

11 May

PeepalCo’s Lemonn unveils Futures and Options trading

Business BureauBusiness

PeepalCo's Lemonn platform offers zero trading brokerage for Futures and Options (F&O) trading, with a user-centric design and app interface simplifying the trading experience, allowing traders to execute trades with live charts in just four clicks. Lemonn is offering a lifetime free account (no account opening charges and no annual maintenance charges) while the zero trading brokerage will be applicable for one-year for all the users. The company is also gearing up to announce yet another new product within the next two months. Lemonn is a stock investing app and was launched earlier this month by PeepalCo, a house of…

11 May

Kartik Aaryan joins Fanta’s flavorful revolution in New ‘Fnacking’ campaign

Business BureauBusiness

Fanta, the beloved beverage brand under Coca-Cola India, has launched an innovative campaign spotlighting the art of 'Fnacking.' The campaign, featuring Bollywood heartthrob Kartik Aaryan, aims to elevate the snacking experience by pairing Fanta Orange with an array of favorite snacks. The concept of 'Fnacking,' a blend of 'Fanta' and 'snacking,' encapsulates the essence of indulgence and flavor experimentation. With Fanta as the catalyst, consumers are encouraged to explore unconventional snack combinations, turning every bite into a multisensorial delight. Kartik Aaryan, known for his charismatic presence, brings his playful charm to the campaign, showcasing the fun and excitement of 'Fnacking.'…

11 May

Doctors advise parents to follow the proper vaccination schedule to ensure their children’s safety

Business BureauBusiness

World Immunisation Week, from April 24th-30th, commemorates the 50th anniversary of the World Health Organization's Expanded Program on Immunisation (EPI).This milestone commemorates the legacy of global immunisation efforts and serves as a reminder of the countless lives saved and communities protected through vaccination over the past five decades. The Universal Immunisation Programme (UIP) in India has successfully expanded immunization coverage to over 90% of children. Although coverage in the first year is high, drop-out rates after 1st birthday increase. A significant number of children in the country remain partially vaccinated. Vaccination significantly prevents children from contracting various diseases, preventing 37…

11 May

Titan World’s heartfelt Mother’s Day campaign: Celebrating time with Mom

Business BureauBusiness

Titan World, renowned for its exquisite timepieces, unveils a heartwarming Mother's Day campaign, emphasizing the precious gift of time spent with mothers. The campaign, resonating with the sentiment of cherishing every moment with the most significant woman in one's life, unveils a touching narrative of a son's gratitude towards his mother. The centerpiece of the campaign is a moving portrayal of the profound bond between a son and his mother, culminating in a surprise celebration at a Titan World Store. The film underscores the invaluable role mothers play, dedicating their time selflessly to nurture and care for their families.This Mother's…

10 May

Bank of Baroda’s Q4 profit up marginally to Rs 4,886 Crore

editorBusiness, Economy, News

On Friday State-owned Bank of Baroda reported: a marginal 2.3% grow in net profit to Rs 4,886 Crore for the Q4 ending March 2024.A year before, the bank had earned a net profit of Rs 4,775 Crore in the January-March quarter. Total income during the quarter under review increased to Rs 33,775 Crore from Rs 29,323 Crore in the same period last year, BoB said in a regulatory filing.Interest income increase to Rs 29,583 Crore during the latest 3 month period from Rs 25,857 Crore in the same quarter a year ago.In terms of asset quality, the bank's gross non-performing…

10 May

Mamaearth’s latest campaign showcases the beauty of glass-like skin with its Rice Facewash

Business CorrespondentBusiness

Mamaearth, known for its natural personal care products, has launched a new digital campaign focusing mainly on its Mamaearth Rice Facewash. The campaign focuses on celebrating the beauty of glass-like skin and highlights the product’s connection to the traditional Korean beauty practice of using rice water for skincare. The campaign clip unfolds in an office setting after hours, where a young Korean intern admires a colleague’s radiant skin. Being fascinated by her glowing skin, she asks about the secret, leading to the revelation of Mamaearth Rice Facewash as a simplified alternative to traditional rice water skincare routines. The film reveals…

09 May

‘Kooki’ illuminates human stories and sparks social change

Business BureauBusiness

Critically acclaimed Hindi film Kooki is all set to release nationally on 28th of June 2024, the film has touched a sensitive topic and narrating a journey of a rape victim. Directed by Pranab J Deka , the movie revolves around the multiple stages and mental trauma a victim goes through. Driven by a profound commitment to social change, the decision to produce "Kooki" in Hindi marks a significant milestone for the Assamese film industry. Dr. Junmoni Devi Khound, the compassionate producer behind the project, emphasizes the film's mission, stating, "Our goal is to amplify the voices of the marginalized…

09 May

Godrej Agrovet Limited reports strong financial performance for Q4 and FY24

Business BureauBusiness

Godrej Agrovet Limited (GAVL) has announced its financial results for the fourth quarter and full year ended March 31, 2024, showcasing impressive growth and profitability across its segments.In the fourth quarter of FY24, GAVL reported consolidated revenues from operations of Rs. 2,134 crore, marking a significant increase from Rs. 2,095 crore in Q4 FY23. The company's consolidated EBITDA (excluding non-recurring & exceptional items) stood at Rs. 164 crore, compared to Rs. 76 crore in the same period last year. Profit before tax (excluding non-recurring & exceptional items) saw a remarkable surge to Rs. 83 crore from Rs. 2 crore in…

09 May

Vi leads the way, attains SOC 2 Type II attestation, redefines data security standards

Business BureauBusiness

Vi has reached a significant milestone by obtaining SOC 2 Type II attestation, marking a groundbreaking achievement in data security within the corporate landscape.Vi stands out as the sole telecom operator and Internet Service Provider (ISP) in India to secure this prestigious global recognition, demonstrating its unwavering dedication to ensuring customer trust and protecting sensitive data. The comprehensive evaluation process, overseen by AICPA (Association of International Certified Professional Accountants) registered independent CPA and VISTA InfoSec, rigorously assessed Vi's adherence to stringent criteria covering security, availability, processing integrity, confidentiality, and privacy. Mathan Kasilingam, Vi's Chief Technology and Security Officer, emphasized the…