Business - The Purbottar

13 Jun

Kurlon introduces new logo and brand campaign ‘Life banegi Hula Hula’

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Kurlon, India's iconic mattress brand, celebrates its 60th anniversary with a new logo and tagline, "Life Banegi Hula Hula." This rebranding marks a significant evolution for the brand, positioning it to resonate with contemporary consumers and signalling freshness in the current market. Kurlon acknowledges that Indians spend numerous active hours on their mattresses, including reading, talking, eating, and enjoying life's moments beyond just sleep. This insight drives the new positioning of Comfort Meets Joy in every life moment. This is reflected in the line "Life Banegi Hula Hula” around which the new campaign is built. The new Kurlon logo features…

13 Jun

Revolutionize Your Drive: Škoda Auto India Equips Kushaq Onyx with Automatic Transmission

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Škoda Auto India has added the Kushaq Onyx AT to its 5-star safe fleet, demonstrating its commitment to continuous product improvements. The Onyx was originally released in Q1 2023 based on customer feedback with an aim to provide satisfaction and high value to Škoda fans and customers. The Onyx AT, like the Onyx before it, slots between the current Active and Ambition variants of Škoda’s best-selling SUV. The Kushaq model from Škoda Auto India features higher Ambition variant exteriors with Škoda Crystalline LED headlamps with DRLs, front fog lamps with static cornering function, wiper and defogger in the rear, Tecton…

13 Jun

Dr. Jaishankar Extends Leadership at MEA as Two New MoS Join the Ranks

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The new Council of Ministers was formally sworn in at Rashtrapati Bhavan, attended by 71 Parliamentary Members and along with Prime Minister Narendra Modi. . The following day, portfolios were assigned to each minister. Dr. Subrahmanyam Jaishankar was reappointed as the Union Minister of External Affairs, and he will be supported by two new Ministers of State (MoS) for External Affairs. Assam MP Pabitra Margherita has been appointed as the Minister of External Affairs in the Rajya Sabha. Previously, Margherita served as the spokesperson and political secretary to Assam Chief Minister, Himanta Biswa Sarma. Alongside his responsibilities at the Ministry…

13 Jun

Bahamas launches SS ’24 Collection

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Bahamas, a leading footwear brand under Relaxo Footwears Ltd., is excited to unveil its anticipated Spring-Summer 2024 (SS '24) Collection. Infused with the spirit of fun, joy, and carefree living, this collection embodies the essence of the youth, captivating the hearts of Gen Z and millennials across the nation. The SS '24 Collection is tailor-made for individuals who enjoy the high-energy, high output work ethic and style with gusto. With a range of contemporary and fashionable articles, Bahamas invites customers to immerse themselves in the fun & youthful aesthetic and uplift their personal style quotient. Mr. Gaurav Dua, Executive Director,…

13 Jun

Retail inflation decay to 12-month low of 4.75% in May

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Retail inflation fell to a one-year low of 4.75% in May as prices of some kitchen items declined marginally, according to government data released on Wednesday. Consumer Price Index (CPI) based retail inflation stood at 4.83 percent in April 2024 and 4.31% in May 2023 (previous low). According to data released by the National Statistical Office (NSO), inflation in the food basket stood at 8.69% in May, slightly lower than 8.70% in April. A headline price increase has seen a gradual decline since February 2024, albeit in a narrow range from 5.1% in February to 4.8% in April 2024. The…

12 Jun

Shriram Super 7711 paddy seed inspires farmers’ dreams in Bihar

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In Bihar, hope springs anew with the advent of the Shriram Super 7711 paddy seed. For farmers like Sudesh Rai and Raj Kumar Rai, this humble seed represents more than just agricultural innovation; it embodies dreams of prosperity and resilience in the face of uncertainty. Sudesh Rai, a farmer with a heart as vast as his fields, recounts the transformative journey he embarked upon when he decided to sow the seeds of Shriram Super 7711. With a glimmer of optimism in his eyes, he describes the joy he felt as the sturdy stems emerged, bearing promises of a bountiful harvest.…

12 Jun

SIDBI SWAVALAMBAN Mela 2024 to be organized in Guwahati

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The SWAVALAMBAN Mela 2024 to be take place at the NEDFi Convention Centre in Ganeshguri, Guwahati, from June 14 to 18, 2024. Small Industries Development Bank of India (SIDBI), the Principal Financial Institution for Promotion, Financing, and Development of Micro, Small, and Medium Enterprises (MSMEs) in India, has announced the event. The Mela offers free daily entry from 11 AM to 8 PM for programs focusing on business development, marketing strategies, and sustainable livelihood. The SWAVALAMBAN Mela is an event that promotes local industries and economic growth by showcasing products from micro enterprises, artisans, SHGs and women entrepreneurs from various…

12 Jun

Samsung launched the 2024 QLED 4K TV series at a starting price of INR 65990 in India

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Samsung introduces the 2024 QLED 4K TV series at a starting price of INR 65990 in India. The 2024 QLED 4K TV line-up comes with a plethora of premium features. The 2024 QLED 4K TV will come in three sizes - 55”, 65” and 75”.Powered by Quantum Processor Lite 4K, the 2024 QLED 4K TVseries provides 100% colour volume with Quantum Dot and Quantum HDR. It also comes with 4K upscaling, which enables users to enjoy high-resolution 4K content; Q-Symphony sound technology, Dual LED, Motion Xcelerator for gaming and Pantone Validation, a trusted symbol of colour fidelity for consumers. Mohandeep…

12 Jun

Yamaha unveils Fascino S with ‘Answer Back’ feature

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India Yamaha Motor has launched the Fascino S model with an 'Answer Back' feature, in line with the 'Call of the Blue' brand campaign. Fascino S encapsulates the essence of stylish European design, performance, and innovation. The premium scooter model, a vibrant addition to Yamaha’s portfolio, is available in the striking Matte Red and Matte Black color shades, along with thecaptivating Dark Matte Blue colour option, further enhancing the brand’s reputation for elegance and style. Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, said, “We will continue to innovate and introduce such convenient featuresto…

12 Jun

Apollo Cancer Centres makes medical history with world’s first eyebrow keyhole surgery for insular brain tumor

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In a groundbreaking achievement akin to a medical moon landing, neurosurgeons at Apollo Cancer Centres (ACCs) in Chennai, India, have pioneered a transformative approach to accessing and removing deeply seated insular brain tumors. This unprecedented technique, hailed as the world's first, represents a significant leap forward in Neuro Oncology, offering patients a safer and more efficient alternative to traditional surgical methods. The journey began with the diagnosis of a 44-year-old woman who was found to have an incidental tumor nestled within the intricate folds of her dominant-side insular lobe. Traditional surgical approaches for insular tumors pose significant risks due to…