Business - The Purbottar

18 Apr

Yamaha introduces AEROX 155 Version S equipped with Smart Key

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India Yamaha Motor has launched the AEROX 155 Version, embodying performance, style, and innovation, in line with the 'The Call of the Blue' brand campaign. The latest version of the Maxi-Sports Scooter comes with the advanced Smart Key technology aimed at enhancing convenience and security for riders manoeuvring through urban settings. The AEROX 155 Version S will be exclusively available at Blue Square showrooms in Silver and Racing Blue, priced at Rs. 1,50,600 (ex-showroom, Delhi). The Smart Key feature of the AEROX 155 Version S is crafted to redefine urban mobility and provide a seamless experience to the riders. The…

18 Apr

Flipkart’s VIP Subscription Program launches in Guwahati

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Flipkart, India's e-commerce giant, is launching its VIP Subscription Program in Coimbatore to enhance the online shopping experience with exceptional service and convenience. Following its successful debut in Bangalore, Delhi-NCR, Kolkata, and Mumbai, the Flipkart VIP program opens doors to a realm of special benefits, including 48-hour free delivery on lakhs of products, 5% extra savings using SuperCoins for payments on 100% of products, instant access to dedicated customer support, cancellation or rescheduling of flights on Cleartrip for Re.1, additional offers on Cleartrip hotel bookings, return pick-up within 48-hours and guaranteed early access to shopping festivals. Flipkart is offering a…

18 Apr

Bangur Cement launches ‘Vote Solid, Desh Solid’ campaign encouraging citizen participation in elections

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Bangur Cement has initiated a groundbreaking multimedia campaign aimed at inspiring citizens across the nation to exercise their right to vote during the upcoming elections. Titled "Vote Solid, Desh Solid," the campaign marks a sequel to the highly successful "Solid Ghar" campaign and aims to underscore the significance of each individual's vote in shaping a robust and resilient nation. The innovative campaign draws parallels between building a solid home with Bangur Cement and contributing to the solidity of the nation through active participation in the democratic process. Spearheaded by the renowned Bollywood star Sunny Deol, the campaign carries a powerful…

17 Apr

Legal Complaint Targets Flipkart, BigBasket for Election Day Employee Work

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A complaint has been filed against e-commerce company Flipkart and Tata Group firm BigBasket for purportedly asking delivery boys to work on the day of voting on April 19 in the state. In the complaint registered before Tamil Nadu state election commissioner B Kothi Nirmalasamy on April 17, Chennai High Court lawyer K Narasimhan said that despite the state government declaring leave of April 19 for the election day, Flipkart and BigBasket are providing 100% delivery service of orders even on the day of voting. Narasimhan said that as per government order April 19 has been officially declared a public…

17 Apr

Rapido Teams Up with Assam EC for Free Bike Taxi Rides During Elections

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Rapido, India's leading commute app, has launched the "DaayittorJatra" initiative, in partnership with the Assam State Election Commission, to promote civic engagement during the Indian General Elections 2024, aiming to strengthen the nation's democratic fabric. As part of this historic endeavor, Rapido pledges to provide free bike taxi rides to voters across Assam, encompassing major cities such as Jorhat and Guwahati. Rapido's service available on April 19th and May 7th. Rapido is offering free rides to voters on election day using the code 'VOTENOW', aiming to facilitate voting rights and ensure a more inclusive process. The initiative aligns with Rapido's…

17 Apr

Aashirvaad celebrates Rongali Bihu

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Aashirvaad Atta, India's top-selling packaged atta brand, continues to honor the vibrant spirit of Rongali Bihu in Assam. The 4-day event witnessed an overwhelming response from over 9000 participants, creating the record of Longest Relay Bihu Dance acknowledged by India Book of Records. The Aashirvaad ShudhChakki Atta pandal at Latasil Ground showcased Assam's tapestry, featuring iconic symbols like Japi, Dhol, and Gamosa, while the reverberating Dhol beats captivated participants and spectators. The brand added a modern twist to the traditional celebrations by giving away participants their AI-generated Bihu avatars,personalized memorabilia relevant to the festival. The Aashirvaad Atta pandal, a celebration…

17 Apr

Apraava Energy and CII Foundation Honor Women Leaders Championing Grassroots Development in Assam

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Apraava Energy, India’s leading integrated energy solutions provider, partnered with CII Foundation, a leading non-profit fostering inclusive development pan India, to honour 15 women change makers from Assam. These women leaders have uplifted over 1000 women from disadvantaged communities in the state. Under the ‘Empowering Champions of Change’ initiative led by Apraava Smart Meter Private Limited, a subsidiary of Apraava Energy, these women were recognized for their contribution in bringing grassroots-level transformation to society. Women leaders from eight Assam districts namely, Bongaigaon, Chirang, Dhubri, Goalpara, Golaghat, Jorhat, Kokrajhar, and South Salmara Mankachar are working to address issues like domestic violence,…

17 Apr

Nissan displays all-solid-state battery pilot line in Japan

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Nissan showcased its in-construction all-solid-state battery pilot line to media at its Yokohama Plant in Kanagawa Prefecture. The pilot line is aimed to further promote development and innovative manufacturing technologies for the batteries. Nissan is advancing research and development in various fields, including molecular-level battery material, electric vehicle development, and city development using EVs as storage batteries. Utilizing this experience, Nissan is stepping up development with the goal of practical implementation. Nissan plans to use all-solid-state batteries in its EVs, including pickup trucks, to enhance competitiveness. These batteries offer twice the energy density of conventional lithium-ion batteries, shorter charging times,…

17 Apr

Bajaj Allianz Life Integrates Digital Transactions through WhatsApp

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Bajaj Allianz Life Insurance, one of India’s leading private life insurers, introduced premium payment options on WhatsApp through a partnership with Meta. Connecting millions of Indian consumers, WhatsApp stands out as the go-to app for communication and service. Bajaj Allianz Life has enhanced its premium payment services via WhatsApp, allowing customers to manage their policies and payments in one place. They can pay premiums through Net banking, Credit card, or UPI directly within the WhatsApp interface. Bajaj Allianz Life is enhancing its customer experience by introducing premium payments on WhatsApp, leveraging the app's widespread use. The initiative streamlines the payment…

17 Apr

Award-winning Author Dr. Rita Chowdhury’s “Zero Hour” to ignite cultural exchange in Bangladesh

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The literary world awaits with bated breath as Dr. Rita Chowdhury, the distinguished writer and recipient of the esteemed Sahitya Akademi Award, prepares to embark on a momentous journey to Bangladesh. From April 19 to 23, Dhaka will play host to a series of high-profile events, headlined by the official launch of Dr. Chowdhury's latest literary gem, "Zero Hour." "Zero Hour" stands as a testament to Dr. Chowdhury's narrative prowess, offering a compelling portrayal of the Bangladesh Liberation War. Originally penned in Bengali, the novel has garnered widespread acclaim, resonating deeply with audiences both locally and internationally. The launch event,…