08
Feb
ITC Ltd.’s Sunrise Spices has launched Sunrise Til Chicken Masala in Assam, introducing what the company describes as a first-of-its-kind spice blend designed to simplify the preparation of the state’s popular festive dish, Til Chicken, while preserving its authentic regional taste. The new product is part of Sunrise’s strategy to develop region-focused spice blends tailored to local culinary traditions. Known for Assam-specific offerings such as Haah Salkumra (Duck Curry with Ashgourd) masala and other traditional meat blends, the brand said the latest launch reflects its continued emphasis on regional consumer insights and local food heritage. Til Chicken, a winter favourite…
