Business - The Purbottar

03 Oct

A Century of growth: Halder Group’s legacy

Business BureauBusiness

Halder Group, a leading rice and edible oil manufacturing company, celebrated its 100th anniversary with a grand gala event. The event brought together industry leaders, business associates, and community members to honor the company's legacy and envision an innovative future. Among the highlights was a thought-provoking panel discussion on the future of agriculture. Industry experts explored the potential for sustainable growth, innovation, and food security in the sector. This discussion held particular significance for the Cooch Behar, a major agricultural hub in North Bengal. Halder Group's commitment to innovation and sustainability could pave the way for advancements in agricultural practices…

03 Oct

Oriflame showcases commitment to sustainability and empowerment at Swedish Networking Reception

Business BureauBusiness

Oriflame, a prominent Swedish holistic well-being brand, recently made a significant impact at the Swedish Networking Reception hosted by the Swedish Embassy. The event highlighted sustainability and featured renowned Swedish brands like Ikea, Volvo, H&M, and Tetra Pak, emphasizing their roles in strengthening India-Sweden relations. Oriflame showcased its dedication to sustainability with a 100% biodegradable stall, reflecting its close-to-nature philosophy. Notably, 80% of Oriflame's brand partners are women, and an impressive 85% of its products sold in India are locally produced. These achievements underline the brand's commitment to both the economic and social development of the country. Edyta Kurek, Senior…

03 Oct

Air India Express merges with AIX Connect, streamlining operations for future growth

Business BureauBusiness

Air India Group has successfully completed the operational integration and legal merger of Air India Express Ltd and AIX Connect Pvt Ltd, marking a significant step in its ambitious Vihaan.AI transformation program. The newly unified airline will operate under the Air India Express name and code IX, effectively merging two low-cost carriers to enhance operational efficiency and passenger services. The merger, completed in under a year since AIX Connect's brand refresh, involved the harmonization of operational manuals, transfer of aircraft, and acquisition of necessary operational and safety approvals from the Directorate General of Civil Aviation (DGCA) and other regulatory bodies.…

03 Oct

ICICI Bank launches festive bonanza with attractive discounts and offers

Business BureauBusiness

ICICI Bank has kicked off its much-anticipated annual Festive Bonanza, offering an impressive range of deals across electronics, fashion, and more. Customers can enjoy discounts of up to ₹40,000 on leading brands such as LG, Samsung, and Sony, alongside attractive offers from retail outlets like Croma and Reliance Digital. In a special highlight, customers purchasing the new iPhone 16 will receive an instant cashback of ₹5,000. Additionally, there are enticing cashback offers of up to ₹10,000 on popular laptops from brands like Macbook Air, HP, and Dell. The festive season is further enhanced with exclusive deals on Myntra’s Big Fashion…

03 Oct

Minister Pabitra Margherita launches nine-day tour to strengthen ties with Latin America

Business BureauBusiness

Minister of State for External Affairs, Pabitra Margherita, has commenced a nine-day official tour to four countries, starting with Mexico from September 30 to October 2. During this visit, he will represent India at the presidential inauguration of Dr. Claudia Sheinbaum, marking a significant step in enhancing bilateral relations with Mexico, a key political and economic partner in the region. Following Mexico, Margherita will travel to Grenada (October 2-4), Barbados (October 4-6), and Antigua and Barbuda (October 6-8). This tour aims to solidify India's ties with Latin American and Caribbean nations. The Ministry of External Affairs emphasized that this is…

02 Oct

Royal Enfield sales growth 11% to 86,978 units in September

editorBusiness, News

New Delhi: Motorcycle maker Royal Enfield on Wednesday said its total wholesales grew 11 per cent year-on-year to 86,978 units in September.The company had dispatched 78,580 units in September 2023.Sales in the domestic market grew 7 per cent to 79,326 units from 74,261 units in the same period last year, Royal Enfield said in a statement.Exports rose from 4,319 units in September last year to 7,652 units last month.B Govindarajan, CEO, Royal Enfield said, “We have registered consistent growth in the month of September owing to our recent launches. The 2024 Classic 350 continues to solidify its iconic status and…

02 Oct

Mansion House goes for gold; Tilaknagar debuts premium whisky in Assam

Business BureauBusiness

Tilaknagar Industries Limited (TI), a major player in the Indian-Made Foreign Liquor (IMFL) market, has set its sights on the whisky segment with the launch of Mansion House Gold Barrel Whisky. This meticulously crafted blend of Select Scotch Malts and Indian Grain Spirits arrives first in Assam, a strategic move targeting the region's substantial whisky market. The launch marks a significant expansion for TI, known for its leadership in brandy with brands like Mansion House and Courrier Napoleon. "This aligns with our plan to diversify our portfolio and establish a strong presence in the whisky segment," stated Amit Dahanukar, Chairman…

02 Oct

TAFE asserts rightful ownership of the Massey Ferguson brand in India

Business BureauBusiness

Since its inception in 1960, TAFE has produced, built, and nurtured the Massey Ferguson brand, offering a wide product portfolio of over 500 models in India on the back of strong indigenous R&D and quality control. With a total annual production of over 180,000 tractors, over 100,000 Massey Ferguson are produced by TAFE in India, with over 3 million satisfied customers in its fold. TAFE and Massey Ferguson are synonymous in India. TAFE is the second largest producer of tractors in India and the third largest in the world, having established a reputation for itself for its reliability in quality,…

02 Oct

BASIC Home Loan raises $10.6 million in series B funding to expand reach

Business BureauBusiness

BASIC Home Loan, a leading fintech platform for mortgage distribution, has secured $10.6 million in a Series B funding round led by Bertelsmann India Investments. The investment will fuel the company's growth and expansion into new markets. BASIC plans to use the fresh capital to broaden its market presence, develop its lending portfolio, and enhance its technological capabilities. The company aims to make homeownership more accessible for millions of people across tier 2 and 3 cities in India. Since its inception, BASIC has helped nearly 2.5 lakh families in 650+ districts to own their homes and has indirectly employed 15,000…

02 Oct

Johnson’s Baby launches new campaign with Kapoor duo to highlight baby skin protection

Business BureauBusiness

Johnson's® Baby, a leading name in baby skincare, launched its latest television campaign, "Irresistible Cheeks," under the broader umbrella of "Protection Pehle Din Se" (Protection from Day One). Featuring Bollywood celebrities Anil Kapoor and his daughter Sonam Kapoor, the campaign emphasizes the importance of protecting a baby's delicate skin from the very beginning. The heartwarming film, conceptualized by DDB Mudra and produced by Flirting Vision, captures a playful interaction between a doting grandfather (Anil Kapoor) and his adorable grandchild. The story unfolds from the baby's perspective, showcasing their playful resistance to having their "irresistible cheeks" pulled by grandpa. Sonam Kapoor…