Business - The Purbottar

06 Dec

Shopsy launches wedding season sale, making celebrations affordable across Bharat

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As India enters its wedding season, Shopsy, the country's leading hypervalue e-commerce platform, is making it easier than ever for families to celebrate in style. With its Wedding Season Sale, Shopsy offers discounts of over 50% on essential wedding products, ensuring that no one is left behind during this joyous occasion. The curated collection, available on Shopsy’s customized wedding storefront, features a wide range of options for men, women, and children, covering every occasion from Haldi to post-wedding celebrations. Whether it's elegant sarees, stunning lehengas, or stylish kurta sets, Shopsy has something for everyone. Special collections for bridesmaids and groomsmen…

06 Dec

Soch opens Its first store in Guwahati, expands its reach to Assam

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Soch, India's renowned ethnic wear brand, has officially opened its first-ever store in Guwahati, marking a significant milestone in its expansion into Assam. Located at GS Road, the new 1150 square foot store offers an immersive shopping experience, showcasing the brand's exclusive Festive and Wedding wardrobe collections. These collections blend contemporary elegance with traditional craftsmanship, catering to the fashion-forward tastes of women across India. The launch of Soch’s Guwahati store is part of its strategy to expand its footprint across the northeastern region, following its widespread success in other parts of India. "Soch's strong foundation of customer trust and a…

06 Dec

California Almonds: The immunity boost you need this season

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With seasonal health concerns on the rise, California Almonds are gaining significant traction in the Indian market as a natural immunity booster. Renowned nutritionist Ritika Samaddar of Max Healthcare underscores their role in enhancing health, highlighting their rich content of Vitamin E, copper, zinc, and iron—essential nutrients for a robust immune system. Recognized by the Food Safety and Standards Authority of India (FSSAI) and the Indian Council of Medical Research (ICMR), California Almonds are emerging as a staple in the health-conscious segment. Their versatility allows them to be consumed as snacks, in-between meals, or as a crunchy addition to dishes,…

06 Dec

Diljit Dosanjh partners with Mokobara to redefine travel style globally

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Global sensation Diljit Dosanjh, known for his bold blend of music, fashion, and cultural innovation, has taken his style to new heights with Mokobara, a trailblazing brand in travel accessories. Since its inception in 2020, Mokobara has redefined modern travel gear with its functional yet stylish range of luggage, backpacks, and totes. Now, with Diljit as the face of the brand, the partnership is making waves on an international scale. Mokobara's Founder, Sangeet Agrawal, shared his excitement, saying, "No one is doing it like Diljit, on a global stage. His integration of Mokobara into his Dil-luminati tour is fresh, exciting,…

06 Dec

adidas launches new ODI jersey for Team India with Indian Women’s Cricket Team

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adidas, the official kit sponsor of the Indian cricket team, has unveiled the all-new ODI jersey for both the Women’s and Men’s Cricket Teams in collaboration with the Board of Control for Cricket in India (BCCI). This launch, marking the second year of their partnership, takes a historic turn as the Indian Women’s Cricket Team becomes the first to wear the new jersey. The striking true-blue color with tricolour ombre sleeves highlights India's national pride, with the innovative jacquard base fabric providing comfort and durability. Designed with Climacool+ technology for faster sweat absorption and made from 100% recycled material, this…

06 Dec

Dr. Reddy’s launches Toripalimab in India: A milestone for Nasopharyngeal Carcinoma treatment

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Dr. Reddy’s Laboratories Ltd. has launched Toripalimab, branded as Zytorvi®, in India, a move set to reshape the oncology treatment market. The drug, approved by major global regulatory bodies like the USFDA, EMA, and DCGI, is the first immuno-oncology option for recurrent or metastatic nasopharyngeal carcinoma (RM-NPC). Demonstrating a 48% reduction in the risk of progression or death when used with chemotherapy, Toripalimab addresses an urgent market gap in cancer care. India, with a high burden of NPC, especially in the northeastern states, represents a promising market for advanced cancer treatments. In Kolkata, a key healthcare hub in Eastern India,…

06 Dec

Thousands join Assam’s fight against child marriage in ‘Bal VivahMukt Bharat’ campaign

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Assam witnessed a massive wave of support for the Central Government’s Bal VivahMukt Bharat campaign, with thousands participating in programs organized by the Just Rights for Children (JRC) alliance. Spanning 28 districts and 3,900 villages, the events featured awareness drives, candlelight marches, and pledges to combat child marriage. Participants included police officers, teachers, parents, village leaders, and survivors of child marriage. The JRC alliance, a network of over 250 NGOs working for child rights across India, has prevented 2.5 lakh child marriages nationwide through its legal and grassroots interventions. In Assam, the alliance collaborates with state authorities to tackle the…

06 Dec

Global Fashion experts lead exclusive fashion series at NIF Global Guwahati

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New York Institute of Fashion (NIF Global) has launched a month-long Fashion Series from November 14 to December 14, 2024, offering its students across India unprecedented exposure to global fashion trends. This series, led by renowned fashion professionals from New York and London, provides a unique opportunity for students to interact directly with industry leaders, enhancing their design skills and global understanding. The series features experts like Emma Kennedy, a stylist for global icons such as Beyoncé, and Carla Paz, a Spanish designer known for her work with AI integration in fashion. Other mentors include Kitty Lyell, celebrated for her…

06 Dec

Rotary Club of Siliguri Metropolitan celebrates Advocate’s Day

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The Rotary Club of Siliguri Metropolitan marked a momentous occasion on 5th December 2024 as it celebrated Advocate's Day during its 8th fortnightly meeting, hosted at the Highland Hotel. The gathering was a heartfelt tribute to the club's distinguished advocate members, recognizing their valuable contributions to the legal profession and the community. The ceremony was a blend of respect and appreciation, with members Rtn. Lalit Kumar Agarwal, Rtn. Vipul Kr. Sharma, Rtn. Rajesh Kumar Agarwal, and others being honored for their unwavering commitment. The club celebrated their service with a traditional Khada draping ceremony, the presentation of Appreciation Certificates, and…

05 Dec

SBI Mutual Fund launches awareness drive on Hybrid Funds’ versatility

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SBI Mutual Fund has unveiled its latest investor education initiative, Diversify Smartly: The Versatility of Hybrid Funds, to demystify hybrid funds and highlight their potential for balancing growth and stability in investment portfolios. The campaign aims to educate investors on the benefits of blending asset classes, such as equity, debt, and commodities, within a single fund. Hybrid funds, which strategically allocate assets across multiple classes, offer tailored solutions to diverse risk appetites. According to SBI Mutual Fund, they provide balanced risk-return, dynamic movement between asset classes, and easy diversification. These funds cater to both novice and experienced investors seeking simplified…