Business - The Purbottar

24 Jan

Ganesh Consumer Products launches ‘Taste of Purity’ campaign to boost Sooji, Maida sales in East India

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Ganesh Consumer Products Limited has rolled out a new marketing initiative titled ‘Taste of Purity’ to strengthen the market position of its flagship Sooji and Maida across East India. The campaign, which will run through February 2026, targets families—especially mothers and homemakers—by linking purity in ingredients with better taste and everyday happiness. The campaign’s core message, “Purity ka aisa taste ki jo khaye wo udd jaye,” focuses on the lived experience of purity rather than only hygiene claims. Ganesh said the idea is to show how superior ingredients translate into lighter, tastier dishes that bring joy to the whole family.…

24 Jan

Tetley expands slim care green tea range with L-carnitine for everyday wellness push

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Tetley has introduced its Green Tea Slim Care range with added L-Carnitine, aiming to offer consumers a simple, everyday option to support weight management and overall wellbeing when combined with a balanced diet and regular physical activity. The new range blends premium green tea antioxidants with L-Carnitine and is positioned as a practical addition to daily routines rather than a short-term solution. The product is available in two flavours — Lemon & Honey, and Ginger, Mint & Lemon — designed for consumption at different times of the day. While Lemon & Honey is positioned as a mid-morning or afternoon beverage…

22 Jan

Godrej Agrovet, MSRLM partner to empower over 5,000 women farmers in Maharashtra

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Godrej Agrovet Limited on Monday announced a three-year partnership with the Maharashtra State Rural Livelihoods Mission (MSRLM-UMED) to empower more than 5,000 women farmers across nine major cotton-growing districts of Maharashtra. The collaboration comes in line with the United Nations’ declaration of 2026 as the International Year of the Woman Farmer, focusing on strengthening the role of women in agriculture and improving rural livelihoods. Under a Memorandum of Understanding signed on January 19, Godrej Agrovet Limited will work closely with Maharashtra State Rural Livelihoods Mission to promote Good Agricultural Practices and Integrated Pest Management among women farmers. In the first…

22 Jan

Zuventus Healthcare denies closure speculation, says operations continue uninterrupted

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Zuventus Healthcare Limited on Tuesday issued a formal clarification dismissing reports and messages circulating about the company’s alleged closure or rebranding, calling them false and misleading. In a statement, the pharmaceutical firm said there has been no closure, suspension, or transfer of its business operations. It also clarified that its field staff remains fully operational across the country and business activities are continuing as usual. The company categorically denied rumours suggesting any disruption to its functioning or future plans. Zuventus further stated that it has no association or affiliation with any entity named Zorvia Healthcare Limited, adding that such claims…

22 Jan

Škoda Auto unveils new Kushaq in India with segment-first features, enhanced safety

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Škoda Auto India on Tuesday unveiled the new Kushaq in the Indian market, strengthening its strategy of democratising European technology for Indian roads. Pre-bookings for the updated SUV have opened at ₹15,000 on the company’s official website, with deliveries scheduled to begin by the end of March 2026. The new Kushaq introduces several segment-first features, including an all-new eight-speed torque converter automatic paired with the 1.0 TSI engine, alongside a six-speed manual and a seven-speed DSG with the 1.5 TSI. The SUV also debuts a panoramic sunroof, rear seat massage function, and a host of features offered as standard from…

21 Jan

Jayant Chaudhary reviews Skill India International Centre at IIE Guwahati

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Jayant Chaudhary, Union Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Minister of State for Education, visited the Indian Institute of Entrepreneurship (IIE) here during his two-day visit to Assam. During the visit, he reviewed the newly operationalised Skill India International Centre (SIIC) at the IIE campus. The SIIC is a flagship initiative aimed at promoting international skill standards and expanding overseas employment opportunities for Indian youth, with a special focus on the North Eastern Region. The Minister said that India’s future growth will depend on skilled, adaptable and confident youth, and noted that institutions like IIE…

21 Jan

Learn South Africa workshop engages 60+ travel trade partners in Kolkata

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South African Tourism has successfully engaged over 60 travel trade partners in Kolkata as part of the 11th edition of its multi-city ‘Learn South Africa’ workshop series, which commenced in the city on January 16, 2026. The initiative, aimed at strengthening engagement with India’s travel trade, will conclude with its final leg in Lucknow on February 27, 2026. The workshop focused on showcasing South Africa’s diverse tourism offerings beyond traditional hubs such as Cape Town and Johannesburg. Travel partners were introduced to lesser-explored regions, cultural routes, wildlife experiences, scenic landscapes, and soft adventure options, enabling them to design more customised…

21 Jan

ICH NEXT, Peclers Paris launch India-first trend intelligence to fill $2B fashion white space

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ICH NEXT on Tuesday announced a strategic partnership with Peclers Paris to launch an India-first, global-meets-local trend intelligence service aimed at addressing a $2-billion-plus white space in the country’s fashion and lifestyle ecosystem. The collaboration introduces the ICH NEXT x Peclers Paris Trend Forecast Reports, beginning with western fashion categories. India’s fashion and lifestyle market is projected to cross $240 billion, growing at over 10% annually, but the industry continues to depend largely on global trend reports with limited relevance to local culture, climate, body types, and consumption cycles. The new alliance combines Peclers Paris’ global foresight with ICH NEXT’s…

21 Jan

Dropping Things? Tripping Often? It Could Be Your Spine

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Dr. Vineesh Mathur, Director, Orthopaedics, Medanta – The Medicty, Gurugram Most people can instantly recognise a fracture or a slipped disc: the instant, blinding pain makes itself known at once. But what about the silent, invisible spinal condition that steadily erodes your quality of life? Cervical Myelopathy (CM) is an often-overlooked disorder—progressive, potentially life-threatening, and frequently mistaken for normal ageing. Why Myelopathy Often Remains Undetected CM is fundamentally a mechanical problem. The spinal cord—the body’s chief communication cable—is gradually compressed by age-related changes such as bone spurs, thickened ligaments, or herniated discs. Its symptoms, however, are deceptively subtle: Clumsiness: Difficulty…

21 Jan

Thums Up unveils new visual identity after two decades, signals shift for young India

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India’s homegrown cola brand Thums Up has rolled out a new visual identity, marking its first major design change in over 20 years. The refreshed look reflects a strategic shift by the brand to align with a new generation defined by confidence, ambition, and a desire to push boundaries. The rebrand has been developed by Thums Up’s in-house design team in partnership with UK-based design agency SUPERULTRARARE. The updated identity retains the brand’s core elements while giving them a sharper and more modern expression. The typography is more chiseled, while the signature tri-colour palette—spiced red, iced blue, and storm blue—draws…