31
Jan
Godrej Consumer Products Limited (GCPL) has launched a new INR 99 variant of its HIT Anti-Roach Gel, aiming to enhance accessibility and affordability in the household insecticide market. The move comes in response to the persistent cockroach infestations in 65% of urban Indian homes, despite 93% of households cleaning daily. HIT, a market leader in pest control solutions, has built on the success of its existing Anti-Roach Gel by introducing a smaller, cost-effective version that retains the effectiveness of its predecessor. The new product is designed to meet the rising demand for affordable pest control solutions while countering counterfeit products.…
