07
Apr
Britannia NutriChoice, one of India’s leading biscuit brands, has introduced the NutriPlus app, a smartphone-based wellness tracker aimed at simplifying health monitoring for the everyday consumer. Developed in partnership with Aktivo Labs, the app is accessible by scanning any NutriChoice pack—eliminating the need for wearables or complicated tech setups. The NutriPlus app has seen over 1.5 lakh sign-ins within a year, underscoring rising consumer interest in accessible health solutions. It offers users a single NutriScore, derived from lifestyle metrics such as steps taken, sleep quality, fibre and water intake. Over the past year, the average NutriScore improved from 60 to…
