Business - The Purbottar

14 Apr

Sunrise Spices blends Bihu traditions with AI-powered festive cheer

Business BureauBusiness

In a vibrant fusion of culture and technology, ITC’s Sunrise Spices has launched a unique digital campaign to celebrate Rongali Bihu, featuring an AI-powered image filter that transforms selfies into traditional Assamese portraits. As Bihu festivities sweep across Assam and beyond, Sunrise’s new initiative allows users to scan a QR code or click a link to turn their photos into stylized images showcasing Assamese attire and festive elements. The AI filter is designed to deepen cultural connection and spread festive joy, especially among tech-savvy youth and Assamese communities living outside the state. Sunrise Spices, known for its authentic blends, is…

14 Apr

Sunrise Spices brings back rustic Bihu vibes to Guwahati with ‘Smritir Rongali’

Business BureauBusiness

In a vibrant revival of Assam’s cultural heritage, ITC’s Sunrise Spices has launched its Rongali Bihu campaign, ‘Smritir Rongali’, to reconnect urban dwellers with the traditional spirit of the festival. The initiative, unfolding from April 14 to 17 across Latashil, Chandmari, Khanapara, and Geetanagar in Guwahati, recreates an immersive village-style Bihu experience right in the heart of the city. The campaign features bamboo huts, haystacks, earthen lamps, and soulful folk music, offering a nostalgic nod to rural Assam. Cultural performances, traditional games, and festive canters traveling through neighborhoods bring the celebration to life. Sunrise has also embraced innovation with an…

14 Apr

UPI transactions rise to 18.3 billion in March

editorBusiness, News

India's Unified Payments Interface (UPI) recorded a robust 13.6 percent growth in transaction volumes in March, hitting a new peak of 18.30 billion transactions, according to the latest data released by the National Payments Corporation of India (NPCI). While the top five UPI apps - PhonePe, Google Pay, Paytm, Navi and Super.money - retained their rankings, Axis Bank moved to the sixth spot, overtaking fintech unicorn CRED, which slipped to the seventh spot. This shift follows a similar pattern seen in February, when Super.money displaced CRED to enter the top five. In March, Axis Bank's growth was driven by a…

12 Apr

JK Tyre’s racing festival brings speed and excitement to North-East consumers

Business BureauBusiness

JK Tyre& Industries Ltd., a trusted name in the Indian tyre market, is bringing motorsport excitement to consumers across the North-East with the “JK Tyre powered Indian Racing Festival – a carnival of Total Control.” The high-adrenaline tour, scheduled from April 12 to 22, will rev up the streets of Kohima, Aizawl, Shillong, Guwahati, and Gangtok with thrilling racing showcases and stunt performances. The event features a mix of electrifying experiences—international Formula 4 and Wolf cars, drifting in high-performance Lexus and BMW cars, gravity-defying superbike stunts, and junior karting sensations—all running on JK Tyre’s Levitas Ultra range. For consumers, it’s…

12 Apr

Sonowal launches Rs 67.77 cr maritime education projects, highlights government’s modernization push

Business BureauBusiness

Union Minister of Ports, Shipping and Waterways, Sarbananda Sonowal on Tuesday laid the foundation stone for a girls’ hostel at the Indian Maritime University (IMU) Kochi campus and virtually inaugurated infrastructure projects across six IMU campuses, marking a major push towards modernizing maritime education in India. The total estimated cost of these 17 projects is ₹67.77 crore. The newly announced girls’ hostel in Kochi, to be developed at ₹13.11 crore, aims to enhance accommodation facilities for female maritime students. The Minister also unveiled a series of upgrades across IMU campuses in Chennai, Kolkata, Navi Mumbai, Mumbai Port, and Visakhapatnam, which…

12 Apr

Nissan drives into festive season with ‘Hattrick Carnival’; offers up to Rs 65,000 in benefits

Business BureauBusiness

Nissan Motor India has kicked off the festive and cricket season with the launch of its nationwide ‘Hattrick Carnival’, offering customers a limited-time opportunity to avail exciting deals from April 1 to 30, 2025. This campaign brings together the spirit of Navratri and the thrill of cricket to provide a trio of festive benefits to car buyers across the country. Under the Hattrick Carnival, buyers can enjoy total benefits of up to ₹55,000, an additional carnival bonus of up to ₹10,000, and an assured gold coin with every purchase. To drive home the buzz, the company has launched a 360-degree…

12 Apr

Terre Armée rebrands as Geoquest to usher in a new era of global innovation

Business BureauBusiness

Global geotechnical engineering leader Terre Armée has rebranded itself as Geoquest, marking a strategic shift towards a broader, innovation-driven identity. The transformation reflects the company’s diversification beyond its flagship Reinforced Earth® solutions into cutting-edge geosynthetics, geohazard mitigation, hydraulic engineering, and sustainable infrastructure. Despite the name change, Terre Armée® will remain an integral part of the brand’s technical offerings, reinforcing its commitment to advanced soil-structure solutions. Geoquest reported annual revenues surpassing €330 million in 2024, showcasing its robust global performance and market leadership. “The name Geoquest captures both our expertise and our ambitions,” said Somnath Biswas, Managing Director, Geoquest India. “It…

12 Apr

West Bengal emerges as growth engine in India’s $8.7 billion sexual wellness market

Business BureauBusiness

India’s sexual wellness industry is witnessing an unprecedented boom, and West Bengal is leading the charge. With a projected total addressable market of $8.7 billion by 2030, the sector is evolving from taboo to trend—driven by growing awareness, digital access, and a cultural shift around intimacy and self-care. Data from MyMuse, a market leader in the space, reveals that 88% of its orders now originate beyond metro hubs like Mumbai and Delhi. West Bengal alone has recorded a 179% year-on-year growth, with non-metro regions such as Darjeeling (2100% spike), Howrah, and North 24 Parganas also showing robust adoption. Kolkata stands…

12 Apr

India’s vegetable oil imports fall 16% in March

editorBusiness, News

New Delhi, India's vegetable oil imports fell 16 percent to 9.98 lakh tonnes in March due to a sharp drop in crude sunflower oil shipments, according to industry data.In a statement on Friday, the Solvent Extractors Association of India (SEA) said imports of vegetable oils (edible and non-edible) declined to 9,98,344 tonnes in March 2025 from 11,82,152 tonnes in the same month last year.Edible oil imports declined to 9,70,602 tonnes in March 2025 from 11,49,681 tonnes in the same period a year ago. Imports of crude sunflower oil declined to 1,90,645 tonnes last month from 4,45,723 tonnes in March 2024.Arrivals…

11 Apr

Silver futures rise by Rs 1,216 to Rs 92,811 per kg

editorBusiness, News

New Delhi, Apr 11: Silver prices rose by Rs 1,216 to Rs 92,811 per kg in futures trade on Friday as participants increased their bets.Silver contracts for May delivery on the Multi Commodity Exchange rose by Rs 1,216, or 1.33 percent, to Rs 92,811 per kg in a business turnover of 19,617 lots.Analysts said fresh deals by participants led to the rise in silver prices.Globally, silver was trading 1.99 percent higher at $31.37 an ounce in New York.