Business - The Purbottar

25 Apr

ITC’s Sunrise Spices Launches ‘Xipa Bisari: A Back to Roots Series’

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ITC's Sunrise Spices has launched "Xipa Bisari: A Back to Roots Series," a culinary documentary exploring Assam's traditional cuisine. The 10-episode series, launched at the Chandmari Bihu Xonmilon pandal in Guwahati, features acclaimed chef Atul Lahkar journeying through Assam to document and revive disappearing recipes. Supported by the Cultural Ministry of Assam, the series captures Chef Lahkar interacting with local culinary knowledge custodians, particularly elderly women who have preserved traditional cooking methods through generations. "'Xipa Bisari' honors Assam's food heritage, empowers local communities, and inspires the next generation to cherish their culinary roots," said Piyush Mishra, Business Head, Spices, ITC…

25 Apr

Tommy Hilfiger makes stylish debut in Mumbai with star-studded celebration of fashion and culture

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Iconic American designer Tommy Hilfiger marked his first visit to Mumbai on April 15, 2025, bringing his signature style to one of the world’s most vibrant fashion capitals. The day began with a dynamic panel discussion at the TOMMY HILFIGER store at Jio World Drive, located in Mumbai’s luxury shopping hub, Bandra Kurla Complex. Hilfiger joined Bollywood actress Manushi Chhillar and creative leader Sarah-Jane Dias for an engaging conversation on the global influence of fashion and style, bridging American and Indian fashion cultures. The celebration continued with an exclusive dinner at the Taj Mahal Palace Hotel, overlooking the Gateway of…

25 Apr

RIVAHA BY TANISHQ Unveils Exquisite Wedding Jewellery for Akshaya Tritiya

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As the auspicious festival of Akshaya Tritiya approaches, Tanishq’s exclusive wedding sub-brand, Rivaah, is set to celebrate the grandeur of upcoming summer Indian weddings with its exquisite bridal jewellery collections offerings. With a profound understanding of India’s diverse wedding traditions, Rivaah by Tanishq offers an extensive range of jewellery tailored to brides across various communities, ensuring a seamless fit for every wedding function — from the Haldi and Mehendi ceremonies to the Sangeet and the main wedding day. Each piece is designed to not only honor these cherished traditions but also to reflect the individuality and elegance of the bride.…

25 Apr

Startup and MSME patent filings rise 310% in 5 years

editorBusiness, News

New Delhi, Patent filings by startups and MSMEs have increased by 310 percent in the last 5 years, from 1,492 in 2018-19 to 6,120 in 2023-24, an official said on Thursday.N Ramachander, Joint Controller General of Patents, Designs and Trademarks, further informed that more than 2.4 million students and teachers across India have been educated about IP rights in about three years through the National Intellectual Property Awareness Mission launched in 2021.Addressing an event organised by Assocham, he informed that there has been a 116 percent increase in the filing of patent applications in India, from 42,763 in 2014-15 to…

24 Apr

Aluminium futures decrease on weak demand

editorBusiness, News

New Delhi, Apr 24 Aluminium prices fell marginally to Rs 236.25 per kg in the futures market on Thursday as participants cut their positions following a weak trend in the spot market.Aluminium contracts for May delivery fell marginally by 5 paise, or 0.02 per cent, to Rs 236.25 per kg on the Multi Commodity Exchange in a business turnover of 4,197 lots.Analysts said aluminium prices fell mainly due to participants cutting their positions due to sluggish demand from consumer industries.

24 Apr

Amazon’s multifaceted strategy to fight e-commerce fraud

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As e-commerce fraud continues to rise, Amazon is reinforcing its commitment to providing a safe and secure shopping experience for its customers. The company has introduced a range of advanced initiatives aimed at combating fraud across its marketplace, ensuring that both buyers and sellers are protected from deceptive practices. Akshay Sahi, Director & Head of Amazon Prime, Speed & Fulfillment Experience, India, emphasized the importance of vigilance. "We encourage our customers to actively participate in safeguarding their online shopping by remaining vigilant and adhering to recommended security practices," he said. Amazon is also focused on protecting sellers through initiatives like…

24 Apr

NSDC and Rapido partner to enhance gig economy opportunities for workers

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To empower India's gig economy, the National Skill Development Corporation (NSDC) and Rapido, one of the country’s leading bike taxi aggregators, have signed a Memorandum of Understanding (MoU) to enhance skill development for gig workers. This strategic partnership seeks to bridge the gap between skilling and job opportunities by providing training and integrating individuals into the rapidly growing gig sector. NSDC will bring its vast expertise in skilling, while Rapido will offer access to its extensive fleet and infrastructure. Together, they will provide both part-time and full-time earning opportunities for candidates, with a focus on technical, behavioural, and safety skills.…

24 Apr

MSDE and Microsoft launch ‘AI Careers for Women’ across six states with 30 new centres of excellence

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In a landmark move to bridge the gender gap in tech, the Ministry of Skill Development and Entrepreneurship (MSDE) and Microsoft have jointly launched the ‘AI Careers for Women’ initiative. This strategic collaboration, formalized through an MoU signed on April 22, aims to empower 20,000 women across six Indian states through industry-aligned Artificial Intelligence (AI) training. Under the initiative, 30 Centres of Excellence (CoEs) will be established in women’s colleges, each serving as a hub supporting 150 additional institutions, mainly in Tier-II and Tier-III towns. The centres will offer a comprehensive 240-hour AI curriculum, co-developed with the National Council for…

24 Apr

Anchor Oral Care expands in North East, appoints Aimee Baruah as brand ambassador

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Anchor Oral Care has intensified its focus on the North East market by appointing celebrated regional actor Aimee Baruah as its brand ambassador and unveiling two new campaigns — “Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha.” This strategic move marks the brand’s reinforced commitment to the region, where it has maintained a strong presence for decades. The new campaigns highlight Anchor Red Toothpaste’s Ayurvedic benefits and its CalFlo formulation, targeting both tradition and innovation in oral care. Aimee Baruah, featured in the second campaign, is expected to significantly enhance the brand's connection with local families through digital promotions…

24 Apr

Haier unveils Gravity Series ACs with India’s first AI climate control and fabric finish

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Haier Appliances India has launched its latest innovation, the Gravity Series — India’s first air conditioners with AI Climate Control and a premium fabric finish. Available in seven color variants, including Morning Mist and Galaxy Slate, the series combines high-end design with intelligent, energy-efficient cooling tailored for Indian homes. Backed by cutting-edge AI, the Gravity Series features an adaptive Climate Assistant, real-time electricity monitoring via the HaiSmart App, and AI ECO mode for intelligent savings. A standout element is its Supersonic Cooling technology, offering instant relief within just 10 seconds. Additional highlights include a 7-in-1 Intelli Convertible feature, Frost Self-Clean…