Blog - The Purbottar

18 Nov

Allied Blenders’ ICONiQ WINTER Whisky expands to Uttar Pradesh and Haryana, heat up North India market

Business BureauBusiness

Allied Blenders and Distillers (ABD), India’s largest domestic spirits company by volume, has announced the launch of its ICONiQ WINTER International Grain Whisky in Uttar Pradesh and Haryana. Following strong consumer demand in Maharashtra, the move marks ABD’s first expansion of India’s only winter-focused whisky into northern markets. The brand has seen exceptional growth this year, doubling volumes and market share in the prestige whisky segment. In Uttar Pradesh, ICONiQ now ranks as the No. 2 brand, crossing 1 million cases within just five months of the financial year. Haryana has also recorded significant gains in market share, reflecting robust…

18 Nov

Samsung TV Plus inks first-of-its-kind content deal with leading creators

Business BureauBusiness

Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has inked a first-of-its-kind content deal with top global Creators, including the worldwide premiere of Mark Rober’s first-ever dedicated FAST channel in India. The partnership introduces six curated channels, expanding Samsung TV Plus’ portfolio to over 160 channels accessible on more than 14 million Samsung Smart TVs across the country. Mark Rober, a former NASA engineer and one of the world’s most influential Creators with over 71 million subscribers, brings his unique mix of science, creativity, and entertainment to Indian audiences. “This channel is a way to spread curiosity…

18 Nov

McDowell’s X Series brings ‘The Flavour Studio takeover’ to Kolkata with bold, playful cocktail innovation

Business BureauBusiness

Kolkata witnessed a burst of creativity, flavour, and experimentation as McDowell’s & Co. X Series hosted the first edition of its ‘Flavour Studio Takeover’ at AMPM Coffee and Cocktail Bar on November 13 and 14. The two-day event marked the beginning of the brand’s nationwide journey to reimagine cocktail culture, following its standout showcase at India Cocktail Week in Gurugram. The celebration brought together Kolkata’s top mixologists, creators, and flavour enthusiasts. Day one featured an exclusive advocacy session for the city’s bartending community, with experts discussing new-age bar technologies, modern ingredients, and innovation. The second day saw an electrifying bar…

17 Nov

RSS Chief Mohan Bhagwat lands in Assam for centenary celebrations

Banasree SarkarAssam

During a two-day visit, Rashtriya Swayamsevak Sangh (RSS) Sarsanghchalak Dr. Mohan Bhagwat made a significant contribution to the organization's centennial celebrations. Dr. Bhagwat went straight to Sudarshanalaya at Barbari after landing at Lokapriya Gopinath Bordoloi International Airport. There, he is anticipated to participate in a number of internal talks and meetings with RSS officials. In honor of the RSS's 100th anniversary of founding, Dr. Bhagwat is visiting Assam to supervise relevant initiatives and create connections with the state's employees. This is Dr. Bhagwat's second trip to Guwahati this year. During his five days in the city in February, he had…

17 Nov

Nomura likely probes India bond desk amid doubts over inflated profits

Purbalee DuttaBreaking News

Nomura Holdings, a major global investment bank, is reviewing its India fixed-income business amid concerns that profits reported by its rates division may have been overstated in recent years. According to a Bloomberg report, the bank’s compliance team is examining how trades involving Strips were being valued. What Are Strips?Strips, or Separate Trading of Registered Interest and Principal of Securities, are created when a bond’s principal and interest payments are split and traded separately. Investors can buy these components individually instead of as a single security. Why They Matter in Accounting:The investigation is focused on whether traders marked their positions…

17 Nov

Cybersecurity Experts Emphasize AI-Driven Defense and Zero Trust

Mohini BarmanInternational

The latest global cybersecurity outlook report highlights that AI-driven threats are evolving faster than traditional enterprise defenses can adapt, forcing an urgent shift in strategy for 2025. The report stresses two critical areas for security investment: AI-Driven Defense and adopting Zero Trust Architectures. Criminal groups are now using machine learning to create AI-driven malware that mutates in real-time to bypass static security systems. In response, organizations are being urged to use AI to automate threat response and deploy AI security agents for greater efficiency. The second major trend is the widespread adoption of Zero Trust (ZT) architectures. With traditional perimeter-based…

17 Nov

World Health Assembly Expected to Pass New Preparedness Agreement

Mohini BarmanInternational

The World Health Organization (WHO) is approaching the final stages of negotiation for its landmark Pandemic Prevention, Preparedness, and Response Accord. The draft treaty, which has been under intense negotiation by member states, aims to establish a unified, legally binding framework for addressing future pandemics, ensuring equitable access to vaccines, diagnostics, and essential medical supplies worldwide. The agreement focuses on key areas: shared pathogen access, guaranteeing that countries share samples of new viruses quickly; supply chain transparency, requiring manufacturers to disclose production data; and a commitment to 20% global equitable access to pandemic-related products, primarily through donation or tiered pricing…

17 Nov

Strong calls to preserve Sikkimese identity and togetherness are echoed at the Kongchen Dorjee Award Ceremony

Sonakshi SarkarSikkim

The inaugural Kongchen Dorjee Award turned into a powerful platform for reflection and community solidarity as SIBLAC Convenor and BJP Advisor Tseten Tashi Bhutia received the honour from the Sikkim Indigenous Lepcha Tribal Association (SILTA). While the event celebrated his long-standing service, Bhutia used the moment to issue a heartfelt call for unity, fairness and stronger constitutional safeguards for Sikkim’s indigenous communities. Bhutia, who has worked closely with the Sikkim Indigenous Bhutia-Lepcha Advisory Council, told the gathering that he accepted the recognition “with a heartfelt feeling” and prayers for the well-being of the people. He said the award belonged not…

17 Nov

A rare Golden Langur is spotted by UK tourists in Assam’s Kakoijana Reserve Forest

Sonakshi SarkarAssam

A group of nine tourists from the United Kingdom experienced a rare and memorable wildlife encounter during their visit to the Kakoijana Reserve Forest in Assam’s Bongaigaon district, where they witnessed the endangered Golden Langur in its natural habitat. The sighting added a special highlight to their trip, as the species is among the most threatened primates in the world and found only in limited pockets of Assam and Bhutan. Kakoijana Reserve Forest, known globally as an important habitat of the Golden Langur, has been gaining increasing international attention for its conservation success and flourishing biodiversity. The visiting team spent…

17 Nov

In Siliguri, Rozgar Mela 2.0 sees massive turnout as 60+ top companies offer 10,000+ jobs

Business BureauBusiness

The opening day of RozgarMela 2.0 in Siliguri saw a massive turnout on Saturday as thousands of jobseekers queued up for more than 10,000 employment opportunities offered by over 60 leading companies from across India. Organised by the Darjeeling Welfare Society, the fair is drawing aspirants from North Bengal, the hill districts and neighbouring regions. Top recruiters participating in the fair include HDFC, Axis Bank, Bandhan Bank, Hero MotoCorp, Mahindra & Mahindra, Tata Electronics, Taj Group, ITC, Indigo Airlines and Apollo Hospitals, among several other employers offering PAN-India and regional placements. This year’s drive features a 100% in-person process, beginning…